Research On Marketing Strategy Of Digital Communication Products Of H3C Company

In the implementation of the national "14th Five-Year Plan",information technology and industry will gradually become the new focus,the report clearly pointed out that accelerate the fifth generation of mobile communications,industrial Internet,the construction of large data centers.This requires the communication industry to speed up the construction of information technology and focus on the development of information infrastructure to support China’s economic and social development.The development of China’s communications industry mainly depends on the development of government and enterprise informatization,which provides more market development opportunities and challenges for H3C’s digital communication products.H3C is a company that provides professional information system solutions for a wide range of industries.With the continuous development of mobile communication technology and Internet information,customers’ requirements for the quality of business system products have become higher and higher.In recent years,H3 C has continuously strived to improve the quality and innovation of its data communication products to meet the high quality requirements of customers for business system products.Although the business of H3C’s data communication products is steady,it does not show a significant upward trend.This paper takes H3 C Company as the research object,and makes an indepth analysis and research on the current situation of the company’s marketing,and finds that H3 C Company still faces some problems in the marketing process,such as marketing promotion is not sound enough,public relations is still defective,brand awareness construction needs to be strengthened,and online channel construction is not perfect.Based on the market survey,this paper uses STP theory and 4P theory to conduct SWOT analysis from the industrial development trend and national macro policies,and draws out the advantages and disadvantages,as well as opportunities and threats of H3C’s digital communication products in the marketing environment,and determines its target market for the problems of customer coverage,products,technical support and channels in the marketing of H3C’s digital communication products.The product,pricing,channel and promotion strategies suitable for H3C’s datacom products are proposed.Finally,the implementation of the marketing strategy from the team,process,system and other aspects to ensure the smooth implementation of the formulated marketing strategy is proposed.We hope that H3C can gain a better competitive advantage in the industry.