A Case Study On The Profit Model Of T Insurance Asset Management Co.Ltd

As policies in the insurance asset management industry continue to be enriched,the business scope of insurance funds in the management system is expanded to widely participate in social wealth management,the business area is expanded from domestic to overseas,and the regulatory requirements of insurance asset management companies are becoming more and more stringent.Therefore,how to achieve profitability in the insurance asset management industry is becoming more and more complex.By the end of 2020,There were 27+8 insurance asset management companies in China,including 27 comprehensive insurance asset management companies and 8 professional insurance asset management companies.The insurance asset management scale also exceeded 21 trillion yuan.Firstly,this paper introduces the current situation of fund utilization of insurance asset management companies,and compares the profit models of various insurance asset management companies to understand the advantages and disadvantages of different profit models.Then,from the perspective of T Company,compared T company with four insurance asset management companies with similar profit level,and understood T company’s capital structure,capital utilization,risk resistance and growth ability.Finally,five elements of the profit model were used to analyze the whole process of T company’s profit.It was concluded that T company was always the manager of insurance funds in the past,had few service groups of other types,and its profitability was also vulnerable to the influence of the epidemic stock market.Its advantages were not fully utilized and its uniqueness was easy to be copied.Therefore,it is necessary to enrich service groups,increase the diversity of profitable products and sources,enhance competitiveness,consolidate its own advantages and other means to achieve profitability.This article through the literature study method,comparative analysis,case analysis and other methods to study T company’s profit model,either through the profit pattern of other insurance asset management company formed to explore the pros and cons of T company profit model,can also help insurance asset management company in the competition in the different development,consummates our country insurance industry information management,form a modern investment philosophy.On the one hand,the innovation of this paper lies in the fact that scholars at home and abroad have done a lot of research on insurance asset management companies,but there are few research articles on the profit model of Insurance asset management companies in China,especially the specific selection of one of the case analysis of the profit model.Under the background of the slow development of the current insurance industry,this paper selects the profit model of insurance asset management companies for analysis,which becomes a possible innovation of the research perspective of this paper.On the other hand is that most of the profit pattern analysis are in dupont analysis,grey theory,financial indicators,and based on the study on the five elements of profit analysis,through the profit object,profit point,profit lever and profit source and barriers for enterprises to carry out various analysis,this method in the research on the issue of insurance asset management company or use less.