Research On The Motivation And Effect Of Hongxing Meikailong’s Asset Stripping

Under the economic pressure of the environment,companies in all industries are actively exploring new strategic directions and implementing strategic transformation is imminent.The home shopping mall industry is no exception.At the same time,as the upstream part of the development of the home furnishing industry,the real estate economic growth,although slightly down,is still an important part of the national economy,and second-hand housing renovation work will also have a role in promoting the development of furniture industry,therefore,to seize the important opportunities,under economic pressure to keep the company’s market share even further,Relevant companies need to actively make strategic decisions,especially leading enterprises in the industry,but also to take the lead and make reference for the development direction of other companies.In this article,to household industry leading company in the red star us triumphant dragon,for example,according to the strategic development of it actively to find direction,study its assets "light,heavy operation,lower leverage" new management strategy,analyze the related assets beauty of red star triumphant dragon accordingly decisions,for other company’s operation and development in industry provides the reference case.Beauty of this article through to the red star triumphant dragon in June 2021,the assets of incident analysis,combining with the relevant theoretical analysis of its operating conditions,asset stripping agent,in combing the beauty of the red star triumphant dragon new management strategy,on the basis of the connotation and strategic implications from the company’s strategic direction and operations management company itself and the external economic environment of the specific aspects of factors,Multi-angle analysis company choose the motives of assets,and combining with the red star us triumphant dragon released annual report,half annals,divestitures agreement and other company data,calculate the measure of the company’s solvency,profitability and development ability,operation ability of four financial indicators data changes,it is concluded that financial performance,and long,short-term market reaction,Should through the establishment of relevant hypothesis in the process of analysis,comparative analysis of the changes before and after the assets of the company’s financial performance,combined with the beauty of red star triumphant dragon divestitures events related to yield changes,beauty of analysis it is concluded that the red star triumphant dragon divestitures events market reaction effect,finally summarizes the effect of stripping assets of the company as a whole,and relevant conclusions,Put forward the company should maintain and complement the follow-up improvement of the relevant suggestions.Through relevant research and analysis,it can be concluded that Red Star Macalline’s asset divestiture strategic decision has indeed brought a positive impact to the company,but the impact is not for a long time,and most of the impact is generated by the disposal income generated by the company’s asset divestiture,which is also verified by the long-term market reaction.The poor long-term market response of Red Star Macalline shows that the divestment event does not significantly improve the corporate structure.When referring to the divestiture case of Red Star Macalline,relevant companies should choose the appropriate time of divestiture,clarify the use of the divestiture funds,and attach importance to the subsequent resource allocation after the divestiture,so as to improve the allocation efficiency of the company and ultimately enhance the core competitiveness of the company.