| Along with the social progress and the economic development,the consulting profession,as a social activity with the staff and service,has developed rapidly and become an indispensable decision-making means in the social,economic and political activities,it plays an important role in the economic and social development of our country.The consulting industry of our country starts later than that of foreign countries,most of the consulting enterprises are in the low-end market,and the competition pressure is bigger,while most of the high-end market is controlled by the global consulting companies.J due diligence consulting company,as the only state-owned and fully market-oriented third-party due diligence consulting organization in Jiangxi province,through the research on the development strategy of the company,to promote the development of our country’s consulting industry has a certain practical significance.This article mainly regards J dutiful consulting company as the research object,first introduced the basic situation and the organization situation of J dutiful consulting company.Secondly,this thesis uses PEST and Porter’s five forces model to analyze the macro-environment of the company’s development and the competitive environment of the industry,and from the business situation,company resources,company capacity and value chain four aspects of the company’s internal environment is analyzed.Then,this thesis uses SWOT to analyze the advantages,disadvantages,opportunities and threats of J Company,and points out that the company should adopt diversified growth strategy,from the region,customers,products and services four aspects of the development strategy.Finally,to ensure the smooth implementation of J’s development strategy,this thesis expounds the guarantee measures to realize the strategy from four aspects: Market Development and expansion,enterprise talent construction,Enterprise brand construction and strategic alliance,so as to ensure the company’s sustainable and stable development. |