Marketing Strategy Research Of Jujube Products In Zhuji Town,Leling City

China has been a large agricultural country since ancient times.Agriculture is an important pillar to ensure China’s economic development and the economic basis for national development.With the development of the times,agricultural planting forms are diversified,agricultural planting is diversified,and the variety of agricultural products is rich and diverse,providing more resources for rural economic and social development,and providing more ways for farmers to increase their income.Agricultural product marketing is an important means to improve farmers’ wealth.Especially in the new era,with the rapid development of the network economy,marketing has become diversified and diversified.According to the survey,China is the origin of date in the world,and the planting of date trees has a history of more than 3000 years.Zhuji Town,Le ling City is located in the northwest of Shandong Province,where the geographical location is superior and the transportation is convenient.Jujube planting in Zhuji Town has a long history,a variety of varieties and a wide range of popularity.This paper takes jujube in Zhuji Town,Le ling City as the research object.First of all,this paper conducts environmental analysis and market research on jujube product marketing status in Zhuji Town of Leling City,introduces jujube tree planting and jujube product marketing status.Secondly,through marketing methods,the author analyzes the current marketing links of jujube products in Zhuji Town,and analyzes the existing problems and causes in the marketing chain,such as consumers,intermediate merchants,purchasing customers,product price factors and jujube farmers’ product sales.Questionnaire survey was used to understand consumers’ recognition of jujube products in Zhuji Town,and to understand consumers’ consumption habits,expected goals and psychological needs of products.By analyzing the policy environment,economic environment,social environment and technical environment of jujube products in Zhuji Town through PEST,it summarizes and summarizes the market positioning of jujube products.Finally,SWOT method is used to analyze the strengths,weaknesses,opportunities and threats of jujube in Zhuji Town,to summarize the problems existing in the unsalable products,to tease out the factors affecting the sales of jujube products,and to propose solutions with 5P marketing strategies.5P marketing strategy research,from the quality of agricultural products,price,brand effect,marketing channels,packaging and other five aspects of jujube product marketing strategy and measures.Give full play to the new media marketing platform,create high-quality brand of jujube products,"enterprise + merchant + cloud + farmer + agricultural cooperatives" and other marketing modes,to help jujube products sell well.It provides theoretical support for local rural economic development,provides more scientific reference for jujube farmers to plant jujube trees,and provides more guarantee for jujube farmers to increase income and get rich.The research of marketing strategy in this paper has strong theoretical and practical value,which has important theoretical and practical significance for improving the formulation and marketing theoretical level of jujube products marketing strategy in Zhu ji Town,Le Ling City,and has certain reference value for enriching the theoretical and practical research of "jujube products" and other agricultural products marketing strategies in the urban and nearby areas.