Research On Precision Marketing Of Retail Business Of Z Bank Zhengzhou Branch In The Big Data Er

In recent years,big data has been continuously extended and integrated with the banking industry,promoting new changes and transformation in the retail business of commercial banks.The use of big data related technologies can help banks conduct big data analysis,achieve personalized,precise,and intelligent customer marketing,and improve the marketing weaknesses of traditional commercial banks in terms of popularity and poor adaptability.How to use big data technology to identify potential customers and accurately implement marketing is a common concern for commercial banks in developing their retail finance business.This article takes the Zhengzhou branch of Z Bank as the research object,with the precision marketing strategy in the big data era as the research goal.It uses literature research,data analysis,questionnaire survey,and in-depth interview methods to conduct research and analysis.It objectively evaluates the current status of precision marketing in Z Bank’s Zhengzhou branch retail business,analyzes the problems in its development,and deeply analyzes the causes of these problems.Combined with the current development status of Z Bank’s Zhengzhou branch retail business,Propose a precise marketing optimization plan for Z Bank Zhengzhou Branch’s retail business in the era of big data: first,improve the big data technology platform,upgrade and optimize the existing retail management platform,rely on big data technology to build customer profiles,and accurately locate customer needs;Optimize customer expansion channels and collect customer external data information;By refining and layering operations,personalized customization of products and services can meet the diverse needs of customers.Through the research on precision marketing in the big data era of Z Bank Zhengzhou Branch,feasible suggestions are provided for the transformation of Z Bank Zhengzhou Branch’s retail business,promoting the stable and healthy development of Zhengzhou Branch’s retail business.It can also provide reference for other domestic commercial banks to implement precision marketing in the era of big data.