Research On The Optimization Of Pricing Strategy Of OBM Business Of A Electric Tool Compan

As the market in the manufacturer’s field continues to be subdivided and the market environment is becoming more and more complex,creating a competitive private brand is an inevitable requirement for sustainable and high-quality development of the company,and pricing strategies are a key component of marketing,an effective pricing strategy can help companies combine different marketing environments to achieve different effects and maintain their core competitiveness.In the face of market instability and increasingly fierce competition in the industry,companies need to flexibly adjust their pricing strategies in light of the market environment,and constantly improve price management,so as to achieve long-term development of their own brand business in the market.This paper takes the pricing strategy of company A’s own brand business as the research object,combines the theory of marketing environment analysis and pricing strategy,and the competitive advantage of company A’s own brand business in the market,and analyzes the pricing of company A’s own brand business through relevant examples The status quo of the strategy and the main problems.Analyze the reasons affecting the current pricing problems of company A’s own brand business,and propose an improvement plan for the pricing strategy of its own brand business according to the actual business situation: establish a pricing strategy for its own brand business,and use the price advantage of the classified pricing model,Proposed differentiated pricing for private brand business;combined the pricing basis and pre-control in private brand business,proposed pricing costs combined with cost reduction indicators,and improved product market competition by reducing the accounting unit of private brand business Combined with the above pricing optimization,a pricing strategy based on different product life cycles is proposed,and the pricing strategy and pricing method are adjusted according to the characteristics of different product life cycles,so that the product price can meet the needs of market competition throughout the life cycle.In this way,the products of Company A will have more price advantages in the market,and it will be more conducive to the competition of the products of Company A’s free brand business in the electric tool market.In this paper,through the research on the pricing strategy of A company’s own brand business,all the data information is authentic and has certain scientific value.The research results are conducive to improving the market competitiveness of A company’s own brand products and related brand building.The management optimization of the pricing strategy of manufacturing and vertically integrated companies is of reference significance.