Research On Audit Risk And Countermeasures Of Live Webcast Platform

With the rapid development of Internet information technology and the improvement of the national fttp rate,a technical foundation is provided for the high bandwidth required for live webcasting.Major live webcasting platforms have emerged as the times require.As a new Internet economic model,the development scale of the live webcasting industry is continuously expanding.Since the outbreak of the COVID-19 epidemic in 2020,the general epidemic prevention policy of home quarantine has given birth to more live broadcast demand.According to the latest data from China Internet Network Center,as of December2022,the total number of live webcast users in China exceeded 750 million,representing an increase of 47.28 million as compared with the corresponding period of 2021,accounting for 70.3% of the total number of Internet users.Therefore,many live webcast platforms have embarked on the IPO road in order to obtain more financing opportunities,which also increases the audit demand of the live webcast industry.Therefore,it is necessary to study the audit risk of live webcast platforms.This paper first analyzes the overall audit environment of the network live broadcast platform,and then selects the tiger tooth live broadcast platform as the specific research object,analyzes the possible audit risks in the audit process,and finally puts forward the corresponding risk prevention measures.In this paper,first of all,by summarizing the relevant literature at home and abroad,we get to know the domestic and foreign research on the audit of the webcast industry.At the same time,we analyze the status quo of the webcast platform by combining with the principal-agent theory,the entrusted economic responsibility theory and the signal transmission theory,and conclude the challenges faced by the webcast platform audit compared with the traditional industry,which is the necessity of such platform audit.Then,by selecting Tiger Teeth Live Broadcasting Platform,a typical enterprise in China’s online live broadcasting industry,as the specific case study object,the paper analyzes its material misstatement risk from the financial statement level and the identification level respectively,and then analyzes the inspection risk of Tiger Teeth Live Broadcasting,among which,the material misstatement risk at the financial statement level mainly comes from legal risk,market risk,operation risk and the risk of weak internal control.The major misstatement risks at the identification level are mainly reflected in the recognition and measurement of revenue from virtual goods,inflated and complete contract costs,recognition and subsequent measurement of intangible assets,etc.The inspection risks include the risks of professional competence of auditors,inappropriate selection of audit methods and procedures,risks of information system audit,etc.After analyzing these different levels of audit risks of Tiger Teeth Live,in order to better prevent and deal with the audit risks of the network live broadcast platform,the paper puts forward corresponding measures for the three levels,mainly including comprehensive analysis of the operating conditions,focusing on the effectiveness of internal control,the combination of detailed testing and substantive analysis procedures,improving the professional competence of certified public accountants,and using big data technology to conduct audit,etc.It expects to bring more comprehensive audit ideas for the network live broadcast platform and similar internet enterprises,so as to achieve the purpose of reducing audit risks.