Research On Strategy Of S Provincial Branch Of Bank Of Communications To Support The Development Of "Agriculture,rural Areas And Farmers" Under The Background Of Rural Revitalization

Rural revitalization strategy is an important strategic plan proposed by the Party Central Committee in the new development stage of China,and it is a new policy platform for the work of "three rural areas" in China,which is of historical importance to the development of "three rural areas".Since the 19 th Party Congress put forward the strategy of rural revitalization for the first time,relevant policies have been introduced in the No.1Document of the Central Government every year,and the content has been gradually focused and clear,reflecting a good policy continuity.With the comprehensive promotion of the rural revitalization strategy,the external environment for the development of "three rural areas" has been greatly improved.The policies related to rural finance mainly include the following points: the direction of encouraging financial services,focusing on key areas for rural revitalization,revitalization of rural specialty industries,and the direction of investment in rural infrastructure.The introduction of these policies has provided banks with a more liberal policy environment and a broader space for growth in serving the development of the "three rural areas".At the same time,with the continuous inclination of various policy resources,more and more financial institutions are entering into the field of serving rural revitalization,which is both an opportunity and a challenge for rural finance.Under the background of rural revitalization,this paper selects Bank of Communications as the research object,takes the theory of rural finance as the guide,adopts literature research method,system analysis method,case analysis method and field research method,analyzes and researches the literature on rural revitalization strategy,agriculture-related loans and financial support for agricultural and rural development,and combines the current situation of rural revitalization development in S province,the current financial support for "three rural areas" development and the current financial support for "three rural areas" development.The current situation of the development of rural revitalization in S province,the current financial support for the development of "three rural areas" and the typical examples of Bank of Communications in supporting the rural revitalization strategy are analyzed,and the problems and constraints of Bank of Communications in supporting the development of "three rural areas" in local areas are discussed.Finally,through SWOT analysis,the Bank of Communications S Branch proposes optimized measures and development countermeasures to support the rural revitalization strategy,taking into account its own strengths and weaknesses,opportunities and threats.The optimized implementation plan includes focusing on key support areas for rural revitalization,innovating credit products and financial service modes for supporting agriculture,and improving guarantee measures.In this way,it provides a reference for rural finance to better serve the development of "three rural areas" with its own advantages and help rural revitalization.