Research On The Optimization Of Corporate Culture Construction Strategy Of W Company

The implementation of good corporate culture construction strategy helps to enhance the core competitiveness of the enterprise and optimize its management efficiency.Good corporate culture construction helps to improve employees’ recognition of the enterprise,enhance their sense of belonging,and thus better stimulate their working ability.Laws and regulations that focus on their own value play an indispensable role in the development of the enterprise.From the perspective of organizational control,this paper takes corporate culture as a way of organizational management and control,and optimizes the construction strategy of corporate culture of W Company.Organizational control is to regulate and manage all related organizational activities to achieve the common goals of the organization.As one of the ways of organizational control,cultural control mainly refers to the use of corporate vision and common beliefs to control,which can be divided into explicit control and implicit control.Choosing effective culture control strategy is one of the new measures to improve the management of small and medium-sized enterprises.Starting from the control function of corporate culture,this study makes an in-depth analysis of theories related to corporate culture,surveys experts and senior managers of enterprises,and combines research methods such as literature analysis,case study and expert interview to build an evaluation model suitable for the construction effect of W company culture.The questionnaire survey and analytic hierarchy process were used to calculate the survey data,and then the effect evaluation and reason analysis were carried out on the cultural control strategy of W Company.In addition,the cultural construction experience of traditional industry giant Wanda Group and Internet industry giant Alibaba Group was used as reference to propose targeted cultural construction strategies and measures suitable for W company from the perspective of organizational control.This study is helpful for W Company to further improve the strategy of corporate culture construction and improve the company’s economic benefits.Based on a large number of detailed investigation and evaluation,this paper proposes measures for W Company’s corporate culture construction from the perspective of organizational control,which will help W company to improve its corporate culture construction measures,so that corporate culture is not just superficial,but can improve target performance,bring significant economic benefits to the company,and provide experience for other similar small and medium-sized enterprises’ cultural construction.