Research On The Developement Strategy Of BY Rural Bank

As the financial institution which is closest to the rural financial system and best able to meet the needs of the rural economy,rural bank plays an important role in promoting the rural revitalization strategy and achieving the goal of financial inclusion.However,in the context of the current complex and changeable economic situation in the world,the increasingly fierce competition in the financial market and the continuous adjustment of regulatory policies,rural banks are also facing many difficulties and challenges.How to improve the competitiveness and sustainable development of rural banks is becoming an urgent problem to be solved.Taking BY Rural Bank as an example,by using the Core Competence Theory,Financial Inclusion Theory and other related theories,and use PEST,Porter Five Forces Model,SWOT analysis method to discuss its external environment,internal problems and development strategies.It is found that the problems encountered in the development of BY Rural Bank are mainly caused by weak policy support,single business scope and customer structure,poor deposit structure and stability,the loan risks,low professionalism of the banking team,and lack of product innovation ability,and at the same time,a certain in-depth discussion was carried out on its causes.Furthermore,the problems and causes found in the case are combined with the development strategy of BY Rural Bank,and the strategy implementation plan and related safeguard measures are put forward in a targeted manner.Proposed: clarify development goals and improve development planning;Adhere to market positioning and deepen the development of the main business;Improve employee management and strengthen talent training;Strengthen corporate governance and improve risk control;Increase investment in innovation,strengthen scientific and technological support and other development strategy implementation measures.On the one hand,it puts forward suggestions for improving the development of BY Rural Bank,and on the other hand,it aims to provide reference for BY Rural Bank and similar institutions,and contribute to China’s rural financial reform and innovation.