Research On Corporate Deposit Business Marketing Strategy Of Nanning Branch Of Bank N

As the only agricultural policy bank in China,Bank N plays an important role in the implementation of policies such as "serving as a leader,complementing weaknesses,and reversing cycles" and "supporting agriculture and supporting small businesses.".In order to better perform policy functions,it is necessary to further expand the sources of funds.As a low-cost source of funds,deposits are also the "lifeblood" of banks,and the development of deposit business has naturally become the focus of Bank N.However,due to the long-term neglect of deposit business,insufficient assessment of deposits,and insufficient downward transmission of deposit organization pressure,Bank N’s deposit marketing ability is weak,and it appears to be lacking in competitiveness in the fierce battlefield of the deposit market.Therefore,scientifically formulating deposit marketing strategies through marketing theories and tools is of great significance for improving the bank’s deposit business and strengthening its policy based performance ability.This article focuses on the deposit business marketing strategy of Bank N,Nanning Branch.This article analyzes the current situation of N Bank Nanning Branch’s deposit business,combined with the results of a questionnaire survey,and finds that the bank has problems such as lack of rich products,uncompetitive pricing,limited promotional activities,and inconvenient channels.Through the analysis of these problems,it is believed that the reasons for these problems include a lack of discourse power in product development,cumbersome pricing,unreasonable use of human resources,reduced tangible display expenses,and insufficient customer information mining.After analysis,this article ultimately conducts STP planning for the bank’s deposit business,selects target markets and market positioning,and proposes strategic optimization plans based on the 7Ps theory from seven aspects: product,price,channel,promotion,personnel,tangible display,and process management.By formulating organizational,financial,and information technology safeguards,it ensures the smooth implementation of marketing strategies.Finally,it is hoped that these optimization plans can help Bank N Nanning Branch solve the current difficulties in deposit business marketing,and enable the healthy and orderly development of deposit business.