Research On Problems And Countermeasures In Vegetable Planting,Processing And Marketing

In recent years,our social economy develops rapidly,the people’s quality of life is improving steadily,the people’s demand for fresh vegetables continues to increase,the national vegetable production scale and annual output continues to maintain a high speed of growth,greatly push the vegetable planting and processing industry rapid development,market supply and demand has changed greatly.Tongzhou is an important vegetable planting base in China.The vegetable planting industry in Tongzhou area is an important source of farmers’ income and an important support for the economic development of Tongzhou.The healthy development of vegetable industry is of great significance to realize the rural revitalization and promote the stable and healthy development of economic society.Papers in Tongzhou zone for the development of vegetable industry status quo,combined with relevant theoretical basis and analysis tool,in-depth research and analysis of Tongzhou vegetables industry development present situation and the pattern,combing the existing problems in the development of vegetable industry district,using the experience of advanced vegetable industry development at home and abroad,puts forward Suggestions to promote the development of vegetable industry district of high quality and opinion,It is hoped to provide reference for the transformation and upgrading and high-quality development of vegetable industry in Tongzhou District,and also provide reference for the construction of the government’s "vegetable basket" project.Firstly,this paper combs the domestic and foreign literature on the development of vegetable industry,summarizes the theoretical basis of the development of vegetable industry at home and abroad,and defines the concepts of vegetable industry and vegetable industrial management.Secondly,through field research on the development status of vegetable industry in Tongzhou District,and comparison with other advanced areas,it is found that the vegetable industry in Tongzhou District has problems such as lack of deep processing capacity,weak awareness of safe production,imperfect logistics and circulation channels,and lack of well-known vegetable brands.Finally,drawing on the vegetable development experience of Sanchong County in Japan,California in the United States,Shouguang in Shandong Province and other places,the paper proposes that Tongzhou District should strengthen the government functions,give full play to its leading role,continuously improve the level of vegetable safety production quality and vegetable deep processing capacity,at the same time,strengthen the integration of vegetable production and marketing,open up vegetable circulation channels,build regional vegetable brands,and strengthen brand publicity,Through in-depth analysis of the problems in vegetable planting,processing and sales in Tongzhou District,the paper hopes to provide reference for the development of vegetable industry in Tongzhou District,and also hopes to provide reference and help for the high-quality development of vegetable industry in other regions.