Research On The Construction And Application Of Y Company’s Customer Management System Based On Industry Financial Integration

With the development of modern information technology,the application level of information technology in Chinese enterprises has been significantly improved,the use of modern information tools to integrate enterprise resources has become a general trend in corporate management.Company Y is a small and medium-sized company dealing in high-end consumer goods.In recent years,due to the economic market downturn,increased product costs,fierce competition in the industry and other factors,company Y’s customer management problems,reflected in the financial side is a serious decline in operating profits.Both internal and external factors force Y company to improve the quality of customer management in order to reduce costs and increase efficiency and increase profit margin.The research content of this paper is the combination of theory and practice.First of all,through theoretical overview and literature collation,on the basis of a full understanding of customer management and financial integration-related theory,according to the operating characteristics and sales mode of Y company,this paper investigates the financial integration and customer management of Y company.The investigation behavior includes special interview,questionnaire,investigation result analysis and so on.The investigation found that the current office system of Y Company does not play the role of customer management,as a result,company Y is unable to carry out key business activities such as effective market management,customer maintenance and financial control,it hinders the sustainable development of Y company’s business activities.The concrete problems are manifested in four aspects: poor communication quality,low operation efficiency of order process,low management level of payment and accounts receivable,low satisfaction of expense reimbursement.Y company decided to develop a set of suitable for their own business development of customer management information system.In view of the four concrete problems exposed by the survey results,Y company finally decided on the construction scheme of the customer management system and constructed four subsystems,make every effort to fully expose and effectively resolve conflicts in the process of requirement analysis and problem diagnosis.The whole plan has established the customer management information system from the aspects of the construction of the plan goal,the formulation of the principle,the planning method and the implementation step,etc.,finally,the implementation of management measures and implementation effect analysis.After the implementation of household management system in Y company,this paper has carried out a second comparative survey in the same way,through the comparison of the results of the questionnaire,it is proved that Y company can improve the level of financial integration and solve the problem of company management efficiency through the on-line customer management information system.