A Study On The Internationalization Path Of Shine Wing

With the gradual implementation of the "Belt and Road" initiative,changes in the market environment have put forward higher and higher requirements for the internationalization of domestic accounting firms.Existing studies on the internationalization of accounting firms are mostly based on traditional internationalization theories,analyzing the reasons and paths for the internationalization of accounting firms in developed countries.However,as a developing country in China,there is a large gap between local accounting firms and international accounting firms in terms of self-owned funds and market share.Therefore,exploring an international development path suitable for my country’s accounting firms has become a topic worth studying.In consideration of wide dissemination and background similarity,this paper selects the eclectic theory of international production with multinational corporations in developed countries as the research subject,and the LLL theory with multinational corporations in developing countries as the research subject [Linkage(Linkage)— Leverage(Leverage)—Learning(Learning)] to analyze the basic theory.This article summarizes the practical experience of local accounting firms that have achieved better internationalization results,verifies the applicability of relevant internationalization theories in my country,and expands the internationalization theory based on the verification results,so as to serve as a basis for local accounting firms.Advise on the Internationalization Strategy of the Institute.The thesis finds that the international production eclectic theory has limited ability to explain the foreign direct investment of accounting firms in developing countries,and is more suitable for the foreign investment behavior of international accounting firms in developed countries.Therefore,this paper uses the LLL theory proposed by Mathews(2006)to describe the growth path of multinational companies in developing countries as a framework,conducts pattern matching analysis through case studies,and summarizes the key path points in the LLL internationalization model to explore the development of Chinese local accounting firms.The internationalization path of the Institute.After analyzing Shine Wing’s income status,annual audit fee status,customer quality and other indicators,this paper believes that Shine Wing Accounting firms is a relatively successful case of implementing the internationalization strategy among local accounting firms in my country,and Shine Wing’s international development speed and strategic innovation method are highly compatible with the characteristics of the research object of LLL theory,which is suitable as the research case of this paper.Based on the analysis and research of Shine Wing Accounting firms,the paper believes that as a latecomer to multinational companies,the key points in the overseas expansion path of Chinese local firms are integration,cooperative game and continuous learning.If local accounting firms want to successfully carry out international expansion,they first need to identify the strategic resources needed for development,seek these resources through extensive interconnection,give play to their own unique advantages,strengthen the construction of external channels,and integrate themselves into the global audit market;secondly,in the existing international market,maintain a good relationship with the leading accounting network,weaken the leading network’s possession of key resources,enhance the openness of related systems,and make use of the accounting firm’s relationship with the government and local multinational companies,The cooperative game with international accounting companies allows international resources to flow and be transferred.Finally,on the basis of extensive interconnection and leverage,with continuous learning as a means,while focusing on improving business structure and digital transformation,continuously optimize its own professional structure,so as to enhance the firm’s ability to absorb,transform,and develop knowledge capabilities,and gradually accumulate and obtain endogenous development advantages.