Study On The Construction Of Agricultural Regional Public Brands From The Perspective Of Public Goods

Since the 18 th National Congress of the Communist Party of China,the Party Central Committee and the State Council have attached great importance to the promotion of agricultural brand creation,elevating agricultural brand construction to a national strategic level.Bayannur City has successfully created the "Talent Hetao" regional public brand in line with the current trend of China’s agricultural product consumption upgrading,brand competition and national brand strategy,but there are still problems such as low popularity and low brand value in the process of brand building.Through on-site investigation,quantitative research,case analysis,and other methods,research the problems in brand building and propose optimization strategies and suggestions.First,it analyzed the current situation of the development of regional public brands of agricultural products in the whole country,Inner Mongolia and Bayannur City,and then found out that the construction of regional public brands of agricultural products has problems such as lack of integration of brand public marketing communication,limited public promotion strategies by regions,and imperfect brand cultivation system and mechanism.Finally,it proposed to improve the overall planning ability of the government to make strategic development plans Suggested measures include expanding public promotion strategies,improving service supply,and leveraging the role of the government to improve the brand cultivation system and mechanism.It is expected to play a certain role in promoting the agricultural regional public brand in Bayannur City,and also have a certain reference value for the establishment of agricultural regional public brand in other places.