Research On Microfinance Business Innovation From The Perspective Of Digital Inclusive Finance

The report of the 20 th National Congress of the Communist Party of China points out that we should promote rural revitalization in an all-round way and adhere to the priority development of agriculture and rural areas.As the main supplier of financial services,commercial banks should take the initiative to participate in this national strategy in a timely manner and contribute to rural revitalization.But for a long time,the global rural financial problems are very difficult,compared with the rich areas such as cities,the rural areas with backward economy are more prone to problems such as production and operation risks,high financing costs,difficult access to information and so on.In our country,rural finance is also the short board of financial development.For a long time,the low-income groups represented by the majority of farmers are generally lack of stable income,while the lack of credit information and unclear image of credit information are highlighted.It is worth noting that in recent years,with the development of digital technology,the combination of commercial banks and digital technology provides a new opportunity to promote inclusive finance.Some innovative micro-credit products of Internet banks have been put into place to serve operating farmers and small and micro enterprises,and gradually ease the financing difficulties of small and micro groups.Under this background,this paper combs the research of domestic and foreign scholars on digital inclusive finance,micro-credit business practice,and summarizes the main operating mode and characteristics.On this basis,this paper takes MYbank,which has completed the deep integration of digital technology and micro-credit,as the research object,and takes the innovation of micro-credit business of this bank as the research sample.Through the research,it is found that:(1)The microfinance business model of MYbank has achieved dual performance goals;(2)The combination of digital technology and microfinance can alleviate the long-standing traditional microfinance business "general" and "preferential";(3)The microfinance business model of MYbank is sustainable to a certain extent;(4)With the vigorous development of digital inclusive finance,microfinance The development of the industry is inseparable from digital technology,and digital technology will inevitably become a powerful assistant for the development of the industry.