Research On Fintech To Improve The Competitiveness Of Rural Commercial Banks

In recent years,great changes have taken place in the structure and layout of China’s banking industry,and a situation of state-owned commercial banks,joint-stock banks and rural commercial banks(hereinafter referred to as "rural commercial banks")has been formed.Statistics by the end of 2020 show that the total number of rural commercial banks in China has reached 1539,with more than 77000 outlets,accounting for 34.3% of the total banking industry in China,second only to large state-owned banks.With the development of banking and finance,the phenomenon of disintermediation based on the cost of bank financing is increasingly broken.Facing the increasingly segmented financial market,the operating range of rural commercial bank is increasingly compressed.It is facing not only the competition among peers,but also the competition of new market subjects,and the market competition is more intense.Therefore,the rural commercial bank urgently needs to accelerate the transformation and upgrading,actively adapt to the changing environment and act actively through innovation,so as to realize the value of the times of the rural commercial bank.Based on this,this paper takes fintech to enhance the competitiveness of rural commercial banks as the research object.Firstly,it expounds the research background,purpose,significance and research status at home and abroad.Secondly,it summarizes the connotation of fintech and the theoretical basis,so as to lay a theoretical foundation for the research.Thirdly,Taking Changsha rural commercial behavior as the research object,it introduces the basic situation of Changsha rural commercial bank,This paper analyzes the current situation of fintech development of Changsha rural commercial bank,and finds out the mechanism analysis of Changsha rural commercial bank to enhance its competitiveness with the help of fintech.Moreover,through the questionnaire survey,this paper investigates the application of fintech of Changsha rural commercial bank,and finds out the problems existing in the promotion of competitiveness with the help of fintech of Changsha rural commercial bank,such as unclear competitive strategic positioning,lagging reform of internal organizational structure,lack of compound fintech talents The accumulation of basic data assets is insufficient,the integration of business and fintech is not high,and the depth and breadth of open cooperation are not enough.Finally,combined with the actual situation of Changsha rural commercial bank,from strengthening top-level design and strategic planning,optimizing the establishment of professional and efficient organizational structure,strengthening talent training and technological innovation investment,building a safe and standard data governance system From the aspects of realizing the integration and upgrading of fintech and business and building a cooperative open bank,this paper puts forward the strategy of Changsha rural commercial bank to enhance its competitiveness with the help of fintech,in order to provide reference for Changsha rural commercial bank and even all commercial banks to strengthen the innovation and construction of fintech and enhance the competitiveness of banks.