Optimiazation Research On Customer Relationship Management Of X Company For Soybean Business

With the transparency of information and the convergence of competition,it has brought development opportunities and challenges to the bulk agricultural products industry.Especially for the soybean business,the global turbulence in recent years has also intensified the competitive pressure of the entire market.In the process of operation,many grain merchants have neglected the critical position of customer relationship management in the BD process,and the subsequent sustainable development is weak.Therefore,it is necessary to study customer relationship management,optimize the scientific nature of customer relationship management,and then provide necessary support for the management and marketing of grain merchants.Company X is fortune 500 farm grain producers.Based on the IDIC theory,this paper takes the customer relationship management of the soybean business of Company X as the research object.First of all,this paper has a broad understanding of the current situation of customer relationship management of X Company through internal interviews and questionnaires.In the interview,internal and external people were invited to put forward their opinions.Subsequently,the customer’s feedback on the CRM of Company X was collected through the design of a quantitative questionnaire,and the factor analysis was carried out.It is concluded that the customer relationship management of Company X has four deficiencies: inaccurate customer identification,unscientific customer classification,inadequate customer interaction and inadequate customer customization services.This paper then proposes a solution based on IDIC theory.The first step is to calculate the customer’s current value C and potential value P by analyzing the trading volume of Company Xin the past three years,selecting appropriate indicators,and obtaining the distribution of all customers in the value matrix.The second step is to divide customers into four levels according to the customer value segmentation theory and the distribution of customers in the value matrix.The third step is to develop corresponding solutions for Company X based on customer classification.The whole scheme involves identification,classification,interaction,personalized customization and other aspects.Finally,the feasible measures that need to be operated are preset to ensure that the implementation of the whole scheme can achieve the desired effect...