| In the face of global economic turmoil,the competition in the financial industry,especially in the banking industry,has intensified,and with the development of Internet technology and the change of user behavior habits,commercial banks actively seek digital transformation to ensure their core competitiveness.The government has also issued a series of policies to actively promote the digital economy and attach great importance to the digital transformation of commercial banks.Therefore,how to effectively evaluate the digital transformation effect of commercial banks is not only directly related to the development context and policy implementation of China’s banking industry,affecting the development of the national economy and the implementation of people’s livelihood protection,but also enables the banking industry to re-examine the advantages and disadvantages of digital transformation and optimize the strategic layout.Taking China Construction Bank Co.,Ltd.(hereinafter referred to as "China Construction Bank")as an example,this paper first retrieves a large number of literature and cases on digital transformation,and sorts out the concept definition and methods of digital transformation performance evaluation.Secondly,the motivation,process and effect of CCB’s digital transformation are explored,and the financial innovation theory,customer relationship management theory and organizational change theory involved in it are expounded.Finally,through field research and interviews,combined with the annual report of CCB,the public speeches and materials of its chairman and bank leaders,combined with the characteristics and strategic layout of the commercial banking industry,the event research method was selected to evaluate the short-term performance of CCB’s digital transformation,the financial index analysis method was selected to evaluate the long-term digital performance of CCB by comparing the average financial indicators of banks in other state-owned industries,and the factor analysis method was selected to evaluate the profitability,development capacity and development capacity of CCB.An evaluation system was constructed with 11 indicators in four dimensions of risk control capability and business structure,and the comprehensive performance score was calculated,and the comprehensive performance statistical scores of each bank from 2016 to 2021 by the other 10 commercial banks with the top domestic asset scale were combined to comprehensively evaluate the performance of CCB’s digital transformation.The above research finds that CCB has achieved the overall improvement of important financial indicators through digital transformation,the growth rate of net profit and net profit has been effectively improved,the scale of assets and loans has been continuously expanded,the intelligent risk control system has effectively monitored and timely warned non-performing loans,and the synergy effect of internal operation and social performance have been highlighted.However,digital transformation has led to a relatively large proportion of financial technology investment and digital marketing expenses,and a corresponding increase in the cost-income ratio,while digital transformation is in its infancy,the scale effect has not yet fully emerged,and the proportion of non-interest net income is insufficient to improve the ability.Based on this,this paper puts forward suggestions for the digital transformation of CCB from three aspects: release financial technology investment,accelerate the construction of the three middle platforms,and achieve value output;Clarify the goals of digital transformation and continuously aggregate product and service innovation capabilities;Accelerate the construction of "Gemini",enhance brand influence,and maintain sustainable development.In general,this study provides theoretical improvement for the optimization,upgrading and performance evaluation of digital transformation of commercial banks in China. |
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