Research On Customer Relationship Management Optimization Strategy Of C Wind Power Frp Company

In the 14 th Five-Year Plan of China,it is proposed to greatly increase the scale of wind power and photovoltaic power generation and orderly develop offshore wind power to achieve the peak of carbon emission by 2030 and strive to achieve carbon neutrality by 2060.In 2021,the global installed capacity of offshore wind power will increase by about 13.4GW,and it is estimated that by 2035,the global accumulated installed capacity of offshore wind power will reach 400 GW.China has seen the fastest growth in offshore wind installations.Under the policy push,domestic wind producers are doing their best to join the manufacturing army.However,just as they are trying to break through,the government has ordered the removal of financial subsidies and electricity prices have been falling.The research object of this paper is C Company,which is a manufacturer of FRP parts in the upstream wind power industry,and its main product is the Canopy.Currently,it is facing severe competitive pressure in the industry If C company wants to fundamentally improve the current situation and stand out among many FRP manufacturers,in addition to improving existing customer satisfaction and loyalty,it also needs to constantly expand new industries and develop new customers.Therefore,it is imperative for C company to find a scientific customer relationship management scheme By combing a large number of domestic and foreign literature on customer relationship management,combined with the IDIC model and the current situation of customer relationship management of C company,the author found the main problems existing in C company through in-depth interviews,and put forward scientific and reasonable customer relationship management optimization strategies by using quantitative analysis methodThe research of this paper has theoretical and practical significance.China is a big manufacturing country,the level of its manufacturing industry directly reflects the level of national productivity.As a representative of the upstream fiberglass steel manufacturing industry of wind power industry,C Company has a symbolic significance.In our country,there are many enterprises like C companies,which have been gradually developed and expanded by small and medium-sized enterprises.There is a general lack of scientific customer relationship management system,which hinders the further development of the company and troubles the company’s management and development.This study can help C company optimize the current situation of customer relationship management and improve customer satisfaction and loyalty.At the same time,it also provides reference for other FRP manufacturers to help them improve customer relations.