Analysis And Optimization Of The Network Structure Of Self-service Tourism Flow In Fuzhou Based On Online Travel Notes

At the beginning of the 14 th Five-Year Plan,the destination construction goal of Fuzhou has changed from becoming an important international and domestic leisure,health care,and vacation tourism destination to initially building a "cultural strong city" and an internationally renowned tourism destination.The regional tourism cooperation ability has higher requirements,and the tourism flow network structure with the relational perspective as the core provides new ideas and solutions for the study of regional tourism cooperation.At the same time,with the acceleration of global tourism construction practice,the flow space of tourists gradually escapes from the nodes of traditional scenic spots,which greatly accelerates the spatial reconstruction of tourism destinations and the networked development of tourism spatial structure.Therefore,it is particularly important to scientifically understand the network pattern of tourism flow.In addition,under the background of the era of mass tourism and the normalization of epidemic prevention and control,out of the common consideration of people’s pursuit of a better life and travel safety,how to meet the requirements of individualized,autonomous and self-guided travel that avoids contact with too many people has become a problem.It has become an important issue that needs to be solved urgently in the current tourism industry.To sum up,by studying the network structure of self-service tourism flow in Fuzhou,this paper clarifies the roles and functions of its nodes and the degree of interrelationships between them,providing a reference for regional tourism cooperation,which is of great importance for the optimization of regional spatial structure and the improvement of the city’s overall tourism competitiveness.realistic meaning.Based on the identification and definition of the concepts of "tourism flow","self-service tourism" and "online travel notes",this research systematically sorts out the current situation of domestic and foreign travel flows and online travel notes tourism research.The Yi collector crawls the relevant travel notes of Ctrip,Mafengwo,and Qunar network platforms,and extracts the travel attributes of self-service tourists,travel paths and node emotional sentence texts.Based on this,this study uses mathematical statistics,GIS spatial analysis,social network analysis,sentiment analysis and other methods to summarize the basic characteristics of self-service tourists visiting Fuzhou,the structural characteristics of the tourism flow network and the negative emotional experience.Combined with the analysis results of Fuzhou self-service tourism flow network evaluation and negative emotional experience,a targeted optimization strategy is put forward.The research results show that: First,in terms of tourist characteristics,self-help tourists visiting Fuzhou are affected by climate characteristics and national statutory holiday arrangements.February,April-May,and October are the peak travel periods for tourists to Banyan,and the average stay time is 3.23 days,most of them prefer to travel in groups of 2 or more people;the tourist source market is dominated by the economically developed neighboring provinces in the east,and the spatial distribution presents a decreasing trend of "T ” character distribution characteristics;the modes of transportation are mainly motor vehicles,planes,and self-driving.Secondly,in terms of the structural characteristics of the tourism flow network,the overall network structure of the self-service tourism flow in Fuzhou is very loose,and the interaction between nodes is not obvious;most of the tourism flows in the network are mainly distributed and transited around the core nodes,with obvious core-edge.Structural layering characteristics;the core area has a limited driving effect on the edge area,but it is still greater than the connection between the nodes in the edge area.Based on various indicators of the self-service tourism flow network in Fuzhou,the tourism nodes in Fuzhou are roughly divided into five levels: tourism core,secondary core nodes,important tourism nodes,general tourism nodes and edge tourism nodes,and each level of nodes plays the role of distribution and transit.There are some differences in function.In addition,in terms of negative emotional experience analysis,the phenomenon of tourist information lag,tourists’ strong perception of crowdedness,and relatively backward traffic in peripheral districts and counties will lead to negative emotions of tourists,causing tourists to shorten the node stay time,change or even abandon the travel itinerary and other behaviors.Therefore,based on the problems existing in the evaluation of the tourism flow network structure and the analysis of negative emotional experience,this study puts forward three optimization suggestions:(1)Improve the function of tourism nodes and enhance the ability of tourism development;(2)Strengthen the construction of tourism platforms and close the overall network connection;(3)Accelerate the development process of the marginal areas and promote the healthy development of the whole region;this will provide a reference for the development of the tourism industry in Fuzhou.