Research On Thai Consumers’ Perception On Chinese Technology Products

With China being the largest exporter of high-tech products and becoming a leading innovator globally and domestically,Chinese technology brands have become one of the most valuable and strongest brands in the world.Among them,consumer electronics products are by far the best-performing category.The main products imported by Thailand from China are electronic and technological products.However,how consumers perceive and evaluate the overall image of Chinese brands and products remains controversial and constantly changing.With this background,this article aims to study the technology products of Chinese brands,focusing on household appliances and targeting Thai consumers.This article uses household appliances to represent technological products because Chinese brand appliances are becoming increasingly popular in the Thai market,and are also one of the main technological products imported from China by Thailand,making them the most familiar Chinese consumer goods for Thai people.Therefore,through theoretical and empirical analysis,the study " Research on Thai Consumers’ perception on Chinese Technology Products-Taking Home Appliance Products as an Example " explores issues such as brand perception and influencing factors,the current situation of trade between China and Thailand on technology products,Chinese technology brands in Thailand,Thai consumers’ evaluation of Chinese manufacturing industry image and brand image,and their perception on Chinese technology products,especially home appliance products,to understand the current situation of Thai consumers’ perception of Chinese technology products such as home appliances in an era where Chinese brand technology products are renowned globally and have a huge market share,and to determine whether the image of the country of origin,brand image,and demographic factors are related to consumers’ perception of Chinese home appliances.This article take the consumers in Bangkok,Thailand as the research object,as Bangkok is the capital of Thailand and the center of economy,education,and technology.This study collected data through questionnaires,using SPSS program for analysis through descriptive and inferential statistics.Spearman’s rank correlation coefficient is used to quantitatively analyze the relationship between the country-of-origin image and brand image factors and Thai consumers’ perception on products.Kruskal Wallis test and Wilcoxon rank sum test will be used to analyze the difference of perception level between different consumer groups.The research results indicate that the image of the country of origin and Chinese brand image are positively correlated with consumers’ perception of Chinese technology products.Consumers’ impressions on country of origin and Chinese brands can related to their perception of technological products.There are differences in the level of understanding of Chinese technology products among different Thai populations.This article also provides suggestions for future research,to study more comprehensive influencing factors and consumer opinions,more specific research subjects,and use other research design to explain causal relationships.This study may help Chinese companies understand the current situation of Chinese technology products in the Thai market and help them choose the correct marketing or management strategies to enhance consumer awareness and trust,as well as their competitiveness in their industry.