Optimal Financing Strategy Considering The Order Category Under The Inventory Pledge Financing Of The E-commerce Platform

In recent years,with the rapid development of e-commerce platform business,a large number of e-commerce platforms began to enter the field of supply chain finance.E-commerce platform + supply chain finance can use a large number of original transaction data to comprehensively and effectively evaluate the credit of merchants applying for financing,and then use the data model to measure the financing risk,compared with the traditional supply chain finance model.this not only expands the financing ways of small and medium-sized enterprises,but also reduces the financing risk of the e-commerce platform,and increases the business income of the ecommerce platform.In the B2 C industry,Alibaba,JD.com and SUNING have put forward plans for the layout of supply chain finance.In addition,in the current B2 B industry,e-commerce platforms such as Steel net,Xiyu Network and Songxiaocai are also actively deploying supply chain finance.As an innovative supply chain financial model,the inventory pledge financing business provided by e-commerce platform has been greatly developed in recent years.Thesis studies the optimal operation strategy of e-commerce enterprises and ecommerce platforms in inventory pledge business.Thesis compares the optimal operation strategies of e-commerce enterprises under two different ordering behaviors,that is,e-commerce enterprises order pledge An or other high-risk and high-return products B after financing by pledging goods with low risk and low return.Then the Stackelberg game model is established,and the optimal interest of e-commerce platform and the best quality mortgage of e-commerce enterprises are obtained.The conclusions of this paper are as follows: first of all,the initial inventory of e-commerce enterprises will affect whether the enterprises will participate in financing and the ordering strategy after financing,and further get the threshold value of ordering choice after e-commerce enterprises participate in financing and financing.Secondly,in inventory pledge financing,in addition to considering the market situation of pledged goods,e-commerce platform should also consider the risks and benefits brought by ecommerce enterprises ordering different products,such as when e-commerce enterprises pledge one commodity and order another,at this time,although the demand risk of the pledge is high,the e-commerce platform can still provide financing for ecommerce enterprises.Finally,the financing service provided by the e-commerce platform not only increases the financing income,but also increases the service fee income.If the e-commerce platform gives a certain ordering subsidy to the merchants with low default risk,it will get a greater profit than providing financing.