Research On The Development Of Wealth Management Business Of A Branch Of GD Bank Under The New Asset Management Regulations And Policies

In recent years,the promulgation of new regulations on capital management has put forward new requirements and higher standards for commercial banks’ financial services,which is a new round of innovation for commercial banks’ financial services.Based on the background of new regulations of capital management,this thesis puts forward specific strategies to promote the development of financial services of A Branch Of GD Bank,aiming at exploring the implementation path of financial services development of A Branch Of GD Bank.Through literature research,case analysis and questionnaire survey,taking A Branch Of GD Bank as an example,this thesis firstly analyzes the development status of financial services of A Branch Of GD Bank under the new regulations and policies of capital management.Then,it conducted a questionnaire survey on the financial services of Handan Branch.According to the survey results,it was pointed out that under the new regulations and policies of capital management,the financial services of A Branch Of GD Bank had problems such as serious product homogeneity,single business marketing channel,insufficient maintenance of customer relationship and incomplete risk management.Finally,it is concluded that strengthening the development of financial services of A Branch Of GD Bank should strengthen product innovation,build a diversified marketing network,strengthen customer relationship management,and improve the ability of risk management.Through the above suggestions,we hope to provide some reference for promoting the transformation and development of financial services of the bank.This thesis selects the A Branch Of GD Bank as the research object.Firstly,it analyzes the development of financial investment and service marketing at home and abroad,as well as the influence of new regulations on the related business of domestic commercial banks.Then,by means of questionnaire survey,SWOT analysis,the development status of financial services of A Branch Of GD Bank and the financial services of A Branch Of GD Bank under the influence of new regulations on capital management were sorted out and analyzed.The difficulties and problems encountered by the financial services of A Branch Of GD Bank,such as incomplete financial product framework system,weak base of net worth financial clients and slow process of financial transformation digitalization,are systematically concluded.The thesis tries to formulate future development strategies of financial services of A Branch Of GD Bank.Through a series of measures,such as building a financial product system in line with regulatory requirements,expanding the omni-channel sales platform,strengthening the construction of digital infrastructure,to ensure the smooth implementation of the optimization and transformation of the financial services of A Branch Of GD Bank,and at the same time to provide some reference for other commercial banks in the capital management business.