A Case Study On The Impact Of The Whole Industry Chain Business Model On The Performance Of Longda Meat

With the improvement of living standards,people’s requirements for food are getting higher and higher,which promotes the development of the food industry and makes its competition more and more intense at the same time.Nowadays,the competition between enterprises has gradually changed from a single competition within the market to the competition between industrial chains.In this context,enterprises have extended their tentacles to various upstream and downstream industries in order to improve their competitiveness.By participating in the upstream and downstream links of the industrial chain,enterprises can achieve the goals of scale expansion,production cost reduction,profitability improvement and strengthen their control over the industrial chain,but at the same time,they may also face negative problems such as insufficient capital integration ability.Therefore,it is worth studying whether the construction of the whole industrial chain has a positive effect on the performance of enterprises.In 2015,Longda Gourmet responded to the call of national policy,followed the development trend of the industry,accelerated the integration of upstream and downstream industrial resources,and continuously improved its own industrial chain,and achieved remarkable business performance in recent years.The thesis takes Longda Gourmet,a leading company in China’s slaughtering and meat processing industry,as an example to study the market performance,financial performance and non-financial performance of Longda Gourmet’s whole industry chain business model,and draws insights for all parties to learn from.The thesis adopts a combination of theoretical analysis and case studies.The theoretical part elaborates on the theories related to the motivation of whole industry chain construction and theories related to enterprise performance,and analyzes the performance under the whole industry chain model through several perspectives of market performance,financial performance and non-financial performance.The case study section firstly introduces the basic situation of Longda Gourmet and its whole industry chain model operation process,construction path and motivation.Secondly,the thesis analyzes and evaluates the financial performance,market performance and non-financial performance of Longda Gourmet under the whole industry chain model.Through the analysis of the market performance of three key M&A events of Longda Gourmet,then the financial performance of Longda Gourmet business segments and the trend analysis and cross-sectional comparison of the overall financial performance of Longda Gourmet based on the analysis of financial indicators and the economic value added method.It is found that: Longda Gourmet has improved its financial performance and enhanced the overall core competitiveness of the enterprise through the integration of upstream and downstream industries;the M&A events of Longda Gourmet have brought excess returns to the shareholders of the enterprise;and have a positive effect on enhancing the synergy effect,market competitiveness,and innovation and R&D capability of the enterprise.Finally,combined with the case analysis,this thesis put forward the revelations that can be referred to by all parties: for the selection of the whole industry chain model,enterprises need to reasonably choose the model suitable for their development according to their actual needs and capabilities;for the construction of the whole industry chain model,enterprises can rely on the macro environment and choose various ways to realize the whole industry chain model;for the improvement of the performance of the whole industry chain model,enterprises should secure the advantages of upstream raw materials,increase To improve the performance of the whole industry chain model,companies should ensure the advantages of upstream raw materials,increase investment in R&D to promote product diversification,and let the whole industry chain protect food safety.