Research On The Brand Image Enhancement Strategy Of Company G’s Liquor Under The Background Of New Generation Consumption

In recent years,China’s rapid economic development,people’s living standards have improved,the pursuit of a better life has become higher and higher,consumption has continued to increase,and consumption is also changing.As the era progresses,the consumption ideas of the primary forces of the modern consumer markets are ever-evolving,and the original brands understand that only by continually refining their brand image can they remain invigorated.Therefore,based on the consumption background of the new generation,thinking about the improvement of brand image is the focus of this article.Consumption is an integral part of modern life,and the phenomenon of brand rejuvenation in the realm of consumer goods is a tangible manifestation of this culture,exhibiting numerous traits of it.An examination of the pertinent material of the new generation’s consumption and brand image,both domestically and internationally,is the initial step of this paper.Subsequently,theories related to brand image,including the content on brand image,are interpreted.Finally,a questionnaire,designed,distributed,and analyzed based on the new generation’s consumption and the current state of the brand image development of Company G’s brand brand,is completed.Finally,based on the consumption background of the new generation,the brand image enhancement content of Company G’s liquor is studied.Consumer attitudes and preferences influence consumers’ decision-making and are closely linked to brand image.Brands must stay abreast of the ever-growing cognizance of the modern consumer and the drive for a better quality of life,so as to comprehend the consumption characteristics of the population more accurately.New generation of consumer groups,the brand of G company liquor needs to do more personalized design in its product packaging and IP character creation in the future,and product quality is also an important part of the brand image,and it is also necessary to optimize more in quality,corresponding to its price should also make reasonable planning,combined with various activities to create a better brand image.