Beyond The Form, Take The Hub--Exploring Design Creativity From The Comparison Of The External Factors Of Chinese Character

Almost all of theories about creativity of today are explored from the creators. That means the creativity definitely comes from the subjectivity. From the angle of design to explore the principle of creativity means that we should start from the essence of design and combine the whole meaning of creativity to choose our research direction.The aim of this paper is to analysis and cognize design from the total meaning that creativity fruits have novelty and social values, to connect the creativity from the social environment, condition and content, to understand the deep principle of creativity from the affirmation of social factors.The creativity of design does not exist outside of design action isolated, neither can gain by means of painstakingly try. The creativity of design origins from human's new needs and new ideas but is not under a spell of these phenomena it is based on the creativity of human and all kinds of different fields but is not decided by these new means. We should hold some principles, use system thinking to cognize them and put into effect in the design process. Firstly, we deem the new needs, which come from the life of humans, as a material aim generated from the effect of external factors. Thereby, we can review and cognize related system content from a whole and general environment, relay on the relationship between the system and external factors to organize all kinds of material aims into an integrated system and form an aim system which can represent humans whole benefit and value.Secondly, following the principle of whole system aim, through the existing social environment, organizing all kinds of possible conditions and factors to position them in the relation of inner structure of system, which is needed by the whole system. Using the inner structure factors of system to direct and arrange the creativity of every factor self, to promote whole system more optimized and perfect.The principle of design creativity is in the whole process of such kind of design action.