Study On The Communication Of Intangible Cultural Heritage

The communication of Intangible Cultural Heritage (ICH) is dynamic and active, which depends on people carriers by means of oral instruction and rote memory. However, the culture will disappear when the inheritors pass away. The communication effect of the ICH is influenced severely by the dependence of people. With the development of globalization, the transmission of ICH is no longer adaptable to the rapid-changed environment. Hence, we need to find a new way for ICH communication.In the study we used Nvshu spread in Jiangyong and Dao County in Hunan province as an example to analyze the ICH and the ICH communication. We have already figured out the relationship between the ICH and the communication and summarized the features and the general rules of the ICH transmission. Then we have probed the current problems in the ICH transmission and illuminated them theoretically. Furthermore, according to the requirements of ICH protection, we designed the transmission strategy which should be suitable for our national conditions. The whole study contains six sections:In chapter 1, from the concept and features of ICH we clarified the attribution of the ICH transmission and the relationship between the ICH and the ICH transmission. The ICH has the demand of transmission and it can stand be carried on from generation to generation. The special culture value could also make the ICH pass along. Transmission is not only the inherent and internal attribution but also the essential requirement of continuous transmission of ICH.In chapter 2 we investigated the features of the ICH transmission by use of culture communication studies. The expression, transferring and acceptance of ICH were probed from the pattern, content and carriers of transmission..In chapter 3 we firstly illuminated the elements of ICH communication environment and analyzed the contribution of geography, population and transmission technology to the formation of communication environment. Then the changes of communication environment and the adaptability of ICH to the changed surroundings were approached. In chapter 4 we introduced ethics as a way and raised the concept of ICH communication ethics. Some ethical problems which were in the current ICH transmission were analyzed from the intercross of communication with ethics and jurisprudence.In chapter 5, we focused on the effect of ICH communication. The ideal effect prospect of ICH communication was drawn based on the basic purpose of ICH protection and the actual transmission circumstances of ICH.At last, according to the above study and investigation and our national conditions, we raised the communication strategy for the current ICH protection work in chapter 6, including using media effectively, being close to campus, paying attention to folk and being cautious to industrialization.