Theoretical And Empirical Study On Optimizing Management Of Large-scale Sports Event Organized In Our Country

Under the international sports event globalization development background, with the unceasing development,economy and society of our country, in our country's whole sports developmental strategy, specially in gravity change of the sports developmental strategy center in recent years, sports industry, becomes the new sports developmental strategy the hot spot which takes the sports event as the backing, looks the society and the economic development as the main purpoes, and drawing expends and develops the new economic growth as the essential target .That large-scale sports event which has the public welfare attribute, becomes the best choice for all levels of the government to promote the urban development and to improve the urban image.This has directly caused the vigorous growth of sports event practices in our country.However, compared with vigorous development of sports event practices, the management level existed obvious lag, Especially the large-scale sports event's management is the weakness and the difficulty.The study uses the methods of materials, practice participation, expert interview, the case analysis, in-the-spot investigation and empirical analysis, Take "Organizing pattern innovation and the optimizing operational practice of large-scale sports event of our country" as the main study object, study and refines the optimizing elementary management theory of large-scale sports event in our country ,with the help of sociological social environment theory, western economic public choice theory, process management of management principle theory and so on. And further achieved the organizing pattern innovation and the operational optimization of our country large-scale sports event, under the backgrounds of our country's specific society, cultural and the sports event market environment, the conclusions are mainly as follows:Firstly, at present, our country's large-scale sports event management level is not high so far, holding sports event is too depending upon the resources superiority which brings by whole nation system, the sports event benefit brought by management is still insufficient, the fundamental research is weak. In large-scale sports event management field, the fundamental research achievement relatively is still weak, did not pay enough attention to our country specific background system, lacks integration research and the empirical study. This obtained the expert and scholar's confirmation in the process of investigation.Secondly, Based on the research on materials combing with the inspection of the whole process of large-scale sports event organization and operational guidance, proposes the separation of "the organization pattern" and "the operational guidance pattern" of the large-scale sports event, includes "the sports event resources deployment" and "the sports event resources using" two sports event work category which contents and the nature are different.Third, different with the overseas sports event goal pursuing sports event economic efficiency maximization, large-scale sports event held in our country mainly takes the social efficiency as the essential target, emphasized the large-scale sports event's public welfare attribute. Therefore, in our country large-scale sports event operational optimization aspect, we proposes sports event operational practice that can expaned large-scale sports event social efficiency, like system construction large-scale sports event environmental management theory, large-scale sports event vivid landscape theory and so on.Forth, The thesis advanced the large-scale sports event operational process optimization theory--- "Venulization". The "Venulization"theory is just in basic cognition of people in practical realm, and it is a universal suitable rules for improving managing level of mega multi-sports event.5th, Take the national games as the empirical analysis object, analyzes the name and the symble of national games;.Simultaneously and also analyzed the national games organizing pattern innovation.