Higher Promotion Of Cross-strait Policy And Strategy

The current trend in the world of education, under the impact of globalization, higher education has entered a highly competitive era, professional education, liberalization and internationalization has become an inevitable trend, the mainland and Taiwan to face these challenges, and how to strengthen deepen the academic content, to develop the students’ horizons, acquire a dominant position in international competition, the development of education has become a top priority issue. To carry out the purposes of this study, from both sides of the main hair like after fifty years of estrangement, causing the two sides, either in social, political, and even cultural values, have formed a great divide, the education system is the system of cross-strait from the surface to thinking, distinction in miniature.This two distinct education system in Malaysia after the government came to power, had contacted an official of the pipe. Up to the2014on the occasion of this study, Taiwan recruit terrestrial implementation of the three-year degree, but more accurate to say that the two years, and is limited to six provinces in China, during which there are more institutional and technical side of many admissions obstacles. In any case the only marketing strategy, the contact of the two sides of education, to bring the impact on the education system between each other, this research literature analysis, induction and interviews, the modern marketing theory into marketing the observation of promotional tactics of the two sides of education, the author himself is imposed for students enrolled by the station arrived, is also added individual observation and experience.The following are the results of the study, there are four:1. The policy limits of modern marketing strategies to promote the use of cross-strait UniversityThe modern marketing theory and policy are on the promotion of the use of cross-strait college, almost no way to play a specific role.2. Education is a commodity product in China’s comprehensive national strength of brand marketing Education commodities in China, relying on its rising power and economic strength of the world’s factory, as well as all international enterprises stationed in China, the possibility of constructing the inherent workplace card, as well as the pulse of the people, to enable the higher commodity virtually become a kind China to support the entire strength and brand marketing.3. The declining birthrate pressure to push the commercialization of university education in TaiwanCurrently private university or university of Science and Technology in Taiwan, although subject to the statute of limitations, only the candidates admitted provided good customer service to get word of mouth, but for the purpose of higher education in Taiwan, has undoubtedly proceed in marketing, education began in Taiwan commercialization.4. Taiwan began the commercialization of education by the private irreversibleFrom the point of view of the current situation, Taiwan’s private universities and the University of Science and Technology Education for the promotion of marketing of goods, there is still bound to inert higher than the national university, more familiar. Also present study, we can see that the trend is likely to commercialization of education in Taiwan, is bound to begin by the private universities and the University of Science and Technology.