| In The research of middle class under the traditional framework of the structure and function of consuming behavior more focus are placed on the research priorities of the macro-social structure, emphasizing the role of social integration and social system. In fact, as an individual consumer in social relations of marriage, not only economic behavior, but also social behavior, as an important household consumption, directly reflects the income levels and social-economic development of urban families. At the same time it inevitably affected social pluralism cultural practices. Different times, different sectors of the married consumption also reflect the basic characteristics of social development, as well as the period of transition and changes of the society.With the globalization, economic development and social structure of China has undergone tremendous changes.increasing urbanization promoted the expansion and modernization of the pace of digestion the traditional dual society? The middle class as a catalyst played the increasingly important role. College teachers come from all over the country, different families and social backgrounds, and even different ethnic and cultural backgrounds.Most of them go through a rigorous screening process, they possess high quality life, good study and work environment.with a broad range of knowledge, a stable income, they pursuit independence, complete university spirit. We can say, university teachers can be effectively represented the middle class society.This article seeks to discover the nature and characteristics of modern middle class marriages by showing panoramic depth tracking interviews, trying to get rid of the past research methods of simply calculating the cost increases which is supported by the structural functionalism orientation, trying to borrow segments and analytical framework Fusion Theory, Perspective blend of class theory, to the transformation of Chinese society as the background to the consumer as the starting point of marriage to represent the middle class teachers in College as the research object, aiming to parse the logic behind consumer behavior and changes. Based on this, by defining and expanding the connotation of marriage consumption, this paper reflects consumption during marriage as a subjective choice, also stressed the construction of the objective, it is a dynamic process of continuous development. The perspective of University Teacher’s marriage consumption can be the entry point of, Chinese social class. By studying the marriage matching, field habits, social exchange, social comparison of multiple perspectives,this paper show the marriage social consumption structure changes in transition, middle class practice, revealing Chinese traditional and modern compatible the process. The middle class marriage consumption highlight "taste" as well as construct "cultural" identity "self", seeking "identity" and the reproduction of social relations. By comprehensively combing the existing research results, this paper strive for the conclusion that middle class o consumption tend to be innovative, and to discuss the realization beautiful Chinese dream.In this paper, social stratification, semiotics, postmodern alienation and the perspective of consumption theory are applied according to material consumption, spirit consumption, consumption alienation, consumer-oriented features, symbols and cultural capital of consumer spending, combing the development context Western Consumption Theory, Weber noted that "social circles" Veblen’s "conspicuous consumption", Simmel "fashion consumption", Martin Alexandria’s "symbol consumption" and Bourdieu’s "taste segment", are made up of individuals of family environment, from the within-subject of education and occupational factors class consciousness, constitute the different sectors of the consumer practice, become a social identity necessary means to distinguish between social groups and the status of individual characterization.At the same time through the study of the consumption behavior, consumption patterns, consumption structure, consumer culture, consumer attitudes distinction,reveal the middle class perspective and contribute to the development of domestic consumption theory, reveals the impact of consumption on the socio-economic, cultural, and promote the localization process of China’s theory of consumption, fully embodies the awakening of theory and practical care. Finally, the use of localization marriage payment theory reveal the status of married Chinese consumption characteristics, consumer behavior which leads to marriage concerns point for visits to the middle class university teachers represented an important dimension of marriage consumption made theoretical groundwork.For the study of universal significance, this paper try to enrich and represent respondents completeness of information, taking into account the educational background, disciplinary differences, household income, age gap, the difference between positions and even male-female ratio and other factors. the paper selects built-up area and a built-up area population top ten capital cities C city, ≥5000 yuan monthly income, education and experience as a college degree or above J university teachers as the research object. Through 300 questionnaires, a detailed analysis of 48 in-depth interviews and two typical cases, focusing on their wedding consumption characteristics and influencing factors. By comparing the consumption of marriage Change of University Teachers Since the reform and opening up policy, learn the characteristics of contemporary social situation and consumption of marriage.marriage consist of many consuming items, total consumption surge, the formation of a involuntarily "NEET" consumption. Meanwhile, the woman’s family and economic investment is also showing an equal trend with the man’s family, both parts devote material and spiritual capital to the new family. College Teachers marriage consumption reflects the change which are necessary for survival and the change from simple goods consumption to complex logic symbols consumption, personalized consumer trends of frugal ritual consumption to rational enjoyment and consumption extension are also presented and discussed. Through the typical case study of teacher marriage consumption, universities and higher education people between two generations of consumer has a true portrayal of the nature of modern society dialysis marriage and family, which emphases sense of responsibility, and strengthen the construction of regression intimacy. At the same time through a study of a middle-class family in panoramic married for three times to reproduce consumption, this paper reveals the influence of Chinese economic and cultural development and transformation of different consumer attitudes and consumption patterns between two generations. That is, "the agent consumption" to "reverse socialization" of transition and "intergenerational continuity" and "class differences" segment. By reserching University Teachers marrige consumptionthis paper achieved consumption logistical factors, the traditional culture of teachers ’married consumption "internal standard"; intergenerational transmission of teachers’ married consumption "strong backing"; vocational college teachers is bound to marry consumption "invisible yardstick "; the income level of teachers ’married consumption " physical constraints "; welfare of teachers’ married consumption " stable and secure. "Based on this conclusion of consumption behavior of university teachers, this paper mirror that segment is a logical and integration mechanism for two-way action. In terms of consumer behavior and interaction networks, and consumer behavior expresses self-identity and sense of belonging to the community Construction of the middle class, not only in shaping the individual status social groups, but also has become a highlight of its pluralistic character, characterization lifestyle, effective tool to show social status. it is the consumer space, inter-generational consumption and consumer sectors reflects the middle class pay more attention to consumer behavior symbolic meaning, strengthen social differentiation that leads to social segmentation. From the expansion of class identity and taste point of view, the middle class consumer culture reflects the integration of the value orientation of traditional and modern society, with consumer attitudes showing a fusion of luxury and thrift coexistence of a rational choice.consumer behavior shows the identity and taste of each other class features. Thus, as a force shaping social networks, consumption has become a means of social integration, the establishment of social networks. To some extent, consumption patterns and even the course of life conceal important social hierarchy.Therefore, through close interviews and surveys, in-depth contact with their real-life college teachers, this article study the specific consumption process of marriage, married for the middle class consumer attitude, and to stimulate consumption, expand domestic demand expected social functions, guide rational consumption behavior, reflect on how to build a harmonious marriage, return and strengthen the intimate marriage relationship rich spiritual connotation. So by the deep understanding and interpretation of transition of middle-class consumption behavior of Chinese society, a comprehensive analysis of these social interrelated mechanism work together to explain the middle class from the promotion of social and economic construction, secure social stability and lead aspects of advanced material and cultural life as an important role for the middle class in order to promote a harmonious socialist society. |
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