A Study On The Phenomenon Of Luxury Culture In The Context Of Cross Culture

"Luxury" has become one of the most important cultural phenomena in human life.However,people have different attitudes towards it,either praise or refutation.How to objectively and rationally understand the definition of "luxury" and the design value,process value,aesthetic value and symbolic value of "luxury" in the field of contemporary design is the starting point of this paper.In this paper,the "luxury" was putted in the context of "cross culture" and made a theoretical analysis,based on design science,process history,sociology,anthropology,aesthetics and psychology etc.Through the collation of historical cases,relevant data and charts files,the paper studies the cultural phenomenon of "luxury",in the horizontal and vertical historical space-time coordinates.First this paper analyzes the "luxury" and "luxury thought" in the history of Europe and China,and analyzes the deep formation reasons of the early luxury,to explain why a number of thoughts of "Prohibition of extravagance" or "suppression of extravagance" in the history of mankind could not prevent the existence of luxury.Second for the vague concept of luxury,this paper builds up the most primitive meaning of luxury,from the value of hand,handling capability,unique art,the thought of artisan,material,creativity,aesthetic and archetypal etc.This paper also analyzes the core value of "craft art culture" of luxury goods,and re-examines the meaning of "handicraft" and the value of creativity.Third based on the complexity and diversification of contemporary luxury,this paper analyzes the characteristics of luxury culture and luxury brand data in different stages from the middle of seventeenth Century to the year of twenty-first Century,which provides the original material for the following chapters.Finally,based on regional characteristics of contemporary luxury,this paper collects the data of the cultural characteristics of the luxury goods from the perspective of the country,and analyze and compare the cultural temperament and design aesthetics of different countries.In the context of contemporary culture in the context of culture,the "luxury" has a strong symbolic characteristics,which reflects the value of the "objects".From the most primitive "worship" to "symbol worship" in twentieth Century,"luxury" has undergone a unique development and change.The "symbolic value" of luxury products has a richer cultural connotation and aesthetic significance in the contemporary luxury consumption culture.The thesis begins with the interpretation of the contemporary meaning of the "luxury" as "objects",and makes a systematic and theoretical study on the production,dissemination and consumption of the "luxury" symbol.As the "main body",the consumers have gone through the psychological process,such as conformity,showing off,identification,enjoyment,etc.,and gradually return to the original culture of luxury goods,based on the difference and similarity of the concept of cultural identity.The last part is the prospects of contemporary luxury design and prospects for sustainable development.The sustainable development of "luxury design" has been planned and the view that "the most extravagant" design is "good faith" design was confirmed from the perspective of Globalization,based on design ethics.