| The purpose of this study was to uncover the relationship between the amount and types of American movies and television series watched (ATVM) by French youth (18--32 years old) and their views of American culture and society (VACS). From late November 2001 through the beginning of January 2002, an Internet survey was administered to the French Fan Club of the Emmy Award-winning television series Friends (www.fanfr.com, le Fan Club Francais de "Friends"). The survey used questionnaire formats formulated in cultivation analysis media effects studies by George Gerbner, et al., as well as the Taylor Nelson Sofres research company. The findings from 864 qualified respondents revealed a moderately positive correlation between ATVM and VACS, even when controlling for other demographic variables. It also suggests, with certain methodological limitations, a positive correlation between watching violent American movies and/or television series and VACS, but to a lesser degree. The results suggest a need for more research to better understand the meaning of the findings---particularly the positive relationship between watching violent American fiction, in the form of movies and television series, and positive VACS. The main concern is that such a result could suggest that people who watch a great deal of violent television and movies may be more tolerant of a violent American culture and society. Recent French opinions polls concerning Americans reveal that the number one word used to describe the U.S. is "violent." Recommendations are offered for refining future studies to better address the research questions. French initiatives for dealing with globalization, media and concerns about the violent content of imported American films and television series are also presented. In light of 9/11 (September 11, 2001), and the relationship between media coverage and the manner in which the attacks were carried out and interpreted by other countries, recommendations are also provided for American educators to become more cognizant of the prevalence of American films and television series abroad. Perhaps educators working with students engaged in cross-cultural exchanges will facilitate better awareness and understanding of this issue among students of various cultures, ethnic backgrounds, creeds and nationalities. |
