| Volunteerism remains a critical tool for nonprofit organizations to meet organizational needs within the constraints of limited financial resources. Identifying future volunteers, specifically from new and growing sources is crucial to the continued success of organizations. Understanding the millennial cohort, those individuals born between 1983 and 1999, is essential in developing strategies to attract individuals with specific attitudes to charitable volunteerism opportunities, as the cohort provides another opportunity for organizations to diversify their volunteer base (Howe & Strauss, 2000). For nonprofit organizations, being able to identify likely millennials is a useful tool in volunteer recruitment and retention. Currently, almost no analyses of millennial attitudes toward community service that predict volunteerism exists. Using the theories of planned behavior and reasoned action, this study analyzed data from 250 millennials to determine which attitudes can be used to predict future volunteerism. Utilizing the Community Service Attitudes Scale and binary logistic regression, results indicated that attitudes toward ability, awareness, connectedness and seriousness are significant in predicting volunteerism among millennials (Shiarella, McCarthy, & Tucker, 2000). Additionally, results from demographic analyses showed gender and employment significant in predicting volunteerism as well. Results of the quantitative analyses are shared as well as recommendations for future investigation of attitudes, the millennial cohort, and volunteerism. |
