Research On The Formation,Diffusion And Influence Of Eco-Innovation Of New Ventures From The Perspective Of Green Entrepreneurship

Under the severe situation that the contradiction between the global economic development and the ecological environment is becoming increasingly acute and prominent,the sustainable development strategy is advocated by governments,societies and organizations around the world,thinking that it is not only an important means to solve the world’s resource and environmental problems,but also a power engine to ensure the prosperity of the global economy.As the second largest economy in the world,our country is also facing huge challenges such as tightening resource constraints and serious environmental pollution while its economy is growing extensively.In order to achieve the coordinated development of economic construction and ecological environmental protection,the Chinese government has issued a series of relevant policies to promote the construction of ecological civilization.The implementation of the global economic and social sustainable development strategy,especially the new practice of ecological civilization construction in our country,provides an opportunity for the research and practice of green entrepreneurship.Green entrepreneurship can improve traditional business models and better incorporate environmental performance into business logic,and is an important force in promoting our country’s ecological civilization construction and high-quality economic development.Green entrepreneurship is essentially an entrepreneurial activity centered on eco-innovation,whose main practitioners are new venture groups.Therefore,the eco-innovation of new ventures is a key issue from the perspective of green entrepreneurship,and systematically focusing on the eco-innovation of new ventures has important theoretical significance and practical value for stimulating the vitality of green entrepreneurship in our country,and then effectively coordinating our country’s economic and social development and ecological civilization construction.In view of this,the research mainly focuses on the following contents:First,the related concepts the considering eco-innovation of new ventures from the perspective of green entrepreneurship are defined,and a research framework for the formation,diffusion and influence of eco-innovation of new ventures from the perspective of green entrepreneurship is constructed.By systematically reviewing the existing research on green entrepreneurship and eco-innovation of new ventures,the concept and characteristics of ecoinnovation of new ventures from the perspective of green entrepreneurship are defined,and the research perspective of enterprise eco-innovation is summarized.At the same time,a research content framework for the eco-innovation of new ventures from the perspective of green entrepreneurship is constructed,and the relationships between the research contents are explained.Second,the key antecedents for the formation of the eco-innovation of new ventures from the perspective of green entrepreneurship are identified.The steps of discourse narrative display,discourse component correlation,discourse model extraction,discourse validity test and other steps are repeated for discourse data such as interviews and case collection,and the discourse model considering the antecedents and relationships of the formation of ecoinnovation of new ventures from the perspective of green entrepreneurship are extracted.Third,the formation mechanism of eco-innovation of new ventures from the perspective of green entrepreneurship is revealed.Continuing the research results of discourse analysis,based on the story line between the main categories,the UTAUT theoretical model is introduced to construct a conceptual model of the formation mechanism of eco-innovation of new ventures from the perspective of green entrepreneurship,and structural equation model is utilized to carry out the empirical testing of relevant theoretical hypotheses.Fourth,the process and internal mechanism of eco-innovation diffusion of new ventures from the perspective of green entrepreneurship are explored.Based on evolutionary game theory,a game model of “eco-innovation” and “greenwashing” adoption behaviors of new ventures under the influence of market mechanism and government regulation and control are respectively constructed.Based on the Lotka-Volterra theory,a diffusion model of ecoinnovation of new ventures is constructed,and Matlab simulation tools are used to simulate the evolutionary game and the bionic diffusion model.The photovoltaic industry case is also combined to analyze the diffusion process and law of eco-innovation of new ventures in the industry.Fifth,the after-effects of eco-innovation of new ventures from the perspective of green entrepreneurship are analyzed.From the two perspectives of short-term survival goals and sustainable development goals,the after-effect variables of eco-innovation of new ventures from the perspective of green entrepreneurship are selected and mapped to legitimacy and green entrepreneurial performance respectively.Based on this,the theoretical models of ecoinnovation and the legitimacy of new ventures,eco-innovation and green entrepreneurial performance of new ventures are established respectively,and empirical analysis is carried out by using hierarchical regression analysis and Bootstrap method.Finally,the countermeasures to promote the eco-innovation and development of new ventures from the perspective of green entrepreneurship are put forward.According to the previous research results,countermeasures and suggestions are put forward from three aspects:promoting the formation of eco-innovation of new ventures from the perspective of green entrepreneurship,promoting the diffusion of eco-innovation of new ventures from the perspective of green entrepreneurship,and promoting the transformation of eco-innovation performance of new ventures from the perspective of green entrepreneurship.