Research On Express Service Pricing Modle Aimed For Sales

As one kind of logistics service, whether the price for express service is right is becoming the focus by customers. Meanwhile, to suppliers of express service, appropriate pricing strategy and scientific pricing method can reduce cost, improve competitive ability, and obtain the faith of customers to get more market share.The article firstly dissert service pricing principle, and research national express service pricing model based sale target. Through bringing forward the conception of quality of service eigenvalue and competition variable, the article revise the basic model according to demand function, and establish the new national express service pricing model based sale target. Finally, the article applies the model in pricing research on some certain express trade of Sinoair E Express.The study point is that the reasonable reliance in service pricing of express is valid for practitioners to follow. The other importance of the dissertation is teaching suppliers take quality of service and competition degree into account when pricing.