International OEM Cooperation Of Chongqing C&C Ceramics Co Ltd

The process of the manufacturing industry is a value chain all linked with one another, from researching and developing, design, purchasing, production , stock , marketing to transportation ,none of them can be dispensed. It is impossible for an enterprise to be the most competitive on all value links. Therefore, to choose the most competitive advantage link is its wise move. At present, for the enterprises in our country, the comparative advantage mostly is cheap labor cost, abundant resource and powerful related production capacity. But compared with large-scale companies of foreign countries, they generally do not possess the overall advantages, such as the distribution channel and forceful brand. They at the most have the part advantage. In the process of cooperation with forceful brand enterprises, especially international well-known enterprises, by sharing its brand, the enterprises of our country can obtain the propaganda result of the products , share the marketing channels, extends the life cycle of the products , improve production capacity , get the economic benefits of scale , thus build our own key competitive advantages .This paper firstly explained the theory principle of OEM mode of production, the current situation t and relevant knowledge. In our research, OEM is not only a kind of producing mode. In view of international trade, OEM can also be a way for the enterprise to enter international market. Except the way of joint-venture, merging, licence and so on, OEM can be regarded as a way of cooperation between suppliers and buyers. Suppliers can send the products into the overseas market through such cooperative way, participating the international competition. This way has been already more and more and suitable during the process of launching the international market in some medium and small-scale manufacturing companies of our country.Then this paper analyses the developing history of chinaware manufacturing industry of our country and the modern chinaware production and market situation both at home and abroad in detail, including some situations of Chongqing C&C Ceramics Co., (C&C). The chinaware industry is a special industry, especially within the range of global market. The sales is influenced by not only the living customs but also regional culture atmosphere and the historical background as well. The combinative marketing plan should be set about from consumer's psychology, take culture background and other factors as key points to study the shape and decoration of the products, which is a special...