Wedding Visual Communication Design Applied Research

With the increase of people's income that benefit from China's reform and opening-up policy, Wedding are concerned by more and more people and the costs have also shown a trend of increasing year by year. Correspondingly, there are an amount of wedding service companies and many wedding types. As a result,the wedding industry is rapid development. But, tempted by the profits, there are a series of problems in the Visual Design of Wedding. For example, a lot of wedding services lack the feature in the visual design services, Knowing little about the traditional culture of Chinese, Ignoring the culture of wedding and so on. Whether these problems can be effectively solved will influence the inheritance and development of the Chinese traditional culture. So, from the cultural point, studied wedding culture of Chinese, revealing the value of culture in the wedding, combining basic theory of Visual Communication Design, researching on the wedding design and exercise is the purpose of this paper.