Interest Research Of Snack Food Packaging Design

In everyday life, people and snakes food are very closely associated with each other. Accordingly the requirements of its packaging design and class grade is increasing. It is hoped that packaging design can also bring spirit joy as well as the basic function. In the paper, based on the cognition and understanding of national culture, consumers'interest aesthetic idea and aesthetic psychology is analyzed; interest packaging design of snake food is studied and discussed through analytical method, exemplification and induction method, combining the theory of aesthetic psychology, design aesthetics, culture, etc. from the point of "interest" of classical poetry.First, consumers'interest aesthetic demand and aesthetic psychology as the starting point, through analyzing national aesthetic conception, interesting aesthetic demand and aesthetic psychology of modern consumers, it is shown that the modern consumers have the characteristics of seeking novelty, difference and funny. Secondly, the paper address the importance of national culture in design, discuss deeply the mergence necessity of national culture into the design and"rational interest","wild interest"in classical poetry; gain some enlightenment from the emotional meaning expression of the poems and the language form; find the perfect conjunction point of"interest"and packaging design of snack food, and then learn it. Meanwhile, the realization approach of interest experience in design is summarized and interesting design theories are mastered. Then, the orientation of consumer groups and the key factors of interest are discussed; packaging design schemes facing different consumer groups are clarified; the close relations in interest of packaging design of snack food and fashion, personalized, innovation are summed up.Fourth, features of interest design are summarized, expression ways are reviewed, and performance elements are analyzed; practical design strategy of packaging interest design of snack food is clarified. Finally, interest practice is carried out in the children biscuit packaging design using the idea and methods of interest designFrom the "interesting" aesthetic theory of Chinese classical poetry, the article absorbs its essence, excavate the potential of interest design, deepen the understanding of interest design, and provide reference for future research.