Gesar Culture Heritage In The Tourism Industry Of The Use Of Physical

As intangible cultural heritage is extremely weak, in the process of globalization and modernization, the intangible cultural heritage been under severe impact, and some are facing extinction, "intangible cultural heritage" is increasingly becoming the focus of attention. "Gesar" is the world's longest epic, live, content breadth of depth of field, related to Tibetan culture and history of all aspects of the rich in cultural heritage. However, as time changes, the limitations of oral tradition and people's daily lives become increasingly modern, epic folk culture with the artist's death and changes in the environment are endangered lost hidden. Therefore, protection of cultural heritage Gesar great urgency, the development and effective use of great significance. In addition, with the changing times, in the new historical period, how Gesar culture in parallel with the times, the times and adapt to the times, in particular, how mining, heritage, conservation and efficient use of Gesar culture resources, has become a serious problem.In this paper, tourism, folklore and other multi-disciplinary research methods, theoretical and empirical research combined based on the epic cultural tourism resources as well as research and development, trying to create a tangible Gesar culture system for the grid Saar cultural tourism development problems provide a useful reference.This paper is divided into five chapters, the first chapter is an introduction. This study presented the background, meaning, the article briefly describes the research methods and contents. The second chapter is to conduct basic research Gesar culture. Expounds the Gesar culture originated sketch, Gesar culture connotation, Gesar distribution of cultural resources, and the characteristics of Gesar culture, value and features, heritage protection and utilization analysis of the problem. The third chapter is the relationship between tourism and culture, an analysis of Gesar obtained Gesar culture can become a tourist attraction, tourism development is an important means of protection of Gesar culture, tourism, protection of Gesar culture as "double-edged Sword "conclusion. Chapter IV is an epic of the use of physical culture were studied. First analyzed the Gesar culture of use of tangible value, reached epic cultural tangible use is necessary, it is good value. Second, visible on the Gesar culture type of carrier elaborated, into symbols of their carriers, general physical carrier, three kinds of people. Finally, in front of two small problems on the basis of Gesar culture of use of tangible models are summarized. Chapter Analysis - Gesar Cultural Practice of Tangible use case analysis. Gesar in Tibetan culture in all areas of development as an example specific to their cultural development model Gesar current situation and existing problems, puts forward corresponding countermeasures perfect model.As the author's limited knowledge of theory and practice, and little previous research in this area. This study has some shortcomings, such as what is Gesar culture, cultural industries, etc. What is the concept of Gesar is not clearly defined, and the Gesar culture and how to judge the value of tangible use of no clear Thought so. In future research, should be studied further.