Unscrambling The Korean TV Play's Popularity In China From The Aspect Of Intercultural Communication Study

From the end of last century, Korean mass culture had suddenly risen as a new force. It had made a special sight of culture in China. It is called the "Korea Tide". However, the study on Korean TV play is far behind the growth of this culture market. In order to make clear of the meaning and foreground of Korean mass culture in China, Korean TV play, which leads the development of "Korea Tide" in Chinese media market, should be analyzed and studied first.From the aspect of intercultural communication study, this paper reviews the creating of Korean TV play and the acceptance of its Chinese audience. I found that the reason of the popularity of Korean TV play is "affinity and curiosity". The attention and favor on Korean TV play of Chinese audience is mainly because "the curiosity of difference between same fountain cultures". Creating similar context is the important way to realize crossing-culture communication. The strength of the Korea TV play on narrative tactics can be summed up as: Attempering the collision between tradition and modern, original zoology narrative, balance the extra culture value and the joviality of the text. In the stage of huge social changing in China, Korean TV play satisfies the Chinese audiences' mental needs. The Korea TV play correspond to every humanbeing's reins and belief. It gives profound suggestions on the product and consume of TV play in China.