A Research On Chinese Brand Culture Of Graphic Design

This thesis based on the situation of graphic design in current brand culture, to use researching methods such as documents, summarization and comparison to reveal implications of design sign and semantics in the field of brand culture, as well as trying to analyze the relationship between graphic design and brand culture from the aspects of design aesthetic, design psychology and the national design in order to refine specific application and significant meaning that signs and semantics consist of the basic elements of graphic design in the construction of brand culture.Cultural signs and semantics are the fundamental of brand culture, as we can suggest realizing the real application of graphic design through the signs and semantics of the design aesthetic and the national symbols and meaning.To reach achieving values of the signs and semantics in brand culture, we should get following steps: Firstly, to strengthen the education of the graphic design; Secondly, to promote the reform of the design itself; Furthermore, to enhance the standard management for the platform of graphic design; Moreover, to set up the cultural awareness of native feature in Chinese graphic design brand; Finally, graphic design should be considered as brand tools.Altogether, the development of brand culture of graphic design in China would be focused on aspects of the design division, patterns, performance, style, science etc., to study and promote further.