Research On Cat Head Graphic Symbol Of "Tmall" Brand

Compared with the traditional commercial circulation mode,e-com merce has gained more and more consumers' favor due to its advantages of high efficiency,low cost and convenient operation.With the opening o f the market and the vigorous development of e-commerce brands,enterp rises have shifted from the traditional product and promotion competition to the competition of brand image.In this trend,how to combine the char acteristics of The Times of the Internet to transform graphic symbol desig n thinking,improve the existing design methods,on the spread and devel opment of e-commerce brand to provide some guidance.Tmall is one of t he most important e-commerce brands in China.As an important symbol of Tmall,tmall head stands out among many e-commerce brands and is c onstantly enriched and improved through the brand upgrading of Tmall.I n such a trend,the design and application of tmall head graphics are analy zed to provide some reference opinions for better brand communication a nd marketing of e-commerce brands."Tmall" brand cat head graphic sym bol design,application and communication is the content of this paper to study.This paper starts from the Tmall brand image design concept,brand positioning,brand communication,the value of cat head graphic symbols and other aspects to discuss,based on the application theory of brand graphic symbol design under the background of the Internet,combined with brand communication innovation and marketing analysis.Through user research,the graphic symbols of tmall cat head are designed and studied,and the design style and thinking innovation of tmall cat head are analyzed and summarized mainly from the design characteristics of e-commerce graphic symbols in the Internet era.This paper explores the application of cat head graphic symbols in Tmall brand communication,analyzes the new development of cat head graphic symbols in Tmall brand communication,and USES practical cases to obtain the significant commercial value and cultural significance of cat head graphic symbols in Tmall development,and puts forward my own judgment on the future development trend of cat head graphic symbols.This paper discusses how e-commerce brands highlight their own advantages through graphic symbols,emphasize brand characteristics,and expand the influence of brand image in audience consumption.This thesis mainly adopts the literature survey method,case analysis,for example,the analysis and comparison with the types of brands in the brand image construction and the differences and advantages and disadvantages in the design of graphic symbol brand symbols on the importance of brand marketing,in the hope of other electric goods brand graphic symbol design and communication.