A Study On The Consumerism Values

Being a kind of values or a life way in the consumption society, the consumerism is an idea that the consumption in substance is regarded as the only aim for the life; that the quantity of well-being is proportional to that of the consumption in substance. As the general idea in the latter technical society, the consumerism is rooted in a special community context, which the people have understood the well-being carnally; and have thought person' nature instinct as the origin of the moral, which the thought is influenced deeply by the humanism. The commodity fetishism comes into being because of capital intrinsic increment law is founded on personal and natural desire that encourages person instinct to expand. The excess consumption overruns the limit of the endurance of the society and nature. The impartial in using resources brings on much conflict of interests between deference people and countries, and is one of the reasons of the society turbulence. The nature resources are in danger that it will be exhausted soon. The body and mind is in disharmony, because that unilaterally emphasizes creature comfort results in person's unilateral development and subsistence ways dissimilation. The consumerism life ways don't lead to anticipant well-being, by contrary to, many people run short of happiness in modern times. Survival predicament often makes people become worry and depress, so Alasdair Macintyre said that the psychology was an especial role at present. If we prepare changing the survival predicament, we must consume moderately, because the moderate consumption is beneficial to men, society and nature.