The Change Of The Consumption Lifestyle And The Restoration Of Consumption Ethics

In recent years, along with the remarkable enhancement of consumption level and the fast development of economical, the consumer idea, consumer way, consumption pattern of Chinese has changed tremendously, the alienation of consumption life style also become a serious social problem gradually, and had the conflict with the Chinese tradition consumption ethics idea. Based on this kind of social background, this article attempts to discuss the consumption question from the sociological angle, firstly has analyzed the duality of consumption, namely the economical attribute and the social attribute, clear about the feasibility to research it from the sociological angle, simultaneously has carried on the limits to the consumption life style and the consumption ethics concept, also has cleared off the relations between consumption and ethics, summarized the characteristic and the content of the tradition consumption ethics in our country. Then through contrast, elaborated the great change of consumption life style after reform and open policy and the consumption dissimilation phenomenon behind the change, and proposed the dissimilation of consumption will certainly cause unbalance of ethics, besides, explained the ethics conflict of consumption life style from four aspects about current China. Then has specifically analyzed the social factor, economic factor and the cultural reason of consumption life style dissimilation and the consumption ethics conflict as well as the social group psychology reason, and show the harm of it. Finally proposed the reform measure of the consumption life style from three aspects, as well as the countermeasure and suggestion to resist consumerism, and expended the inevitability and the urgency of ethics transformation for oar country, discussed the path choice of consumption ethics reconstruction in china. The biggest innovation of this article is to discuss ethics conflict of consumption life style in current China through grasps the relations between consumption and ethics, and using social psychology theories to explain the reason of consumption lifestyle alienation.