The Experimental Research Of Cognitive Style Affecting Enterprise Managers Decision

Decision-making has been a hot issue for a long time both in many branches of psychological research and in the fields of management, economics and psychology. Decision-makers play an important role in the process of decision-making. That makes researchers always pay much of their attentions on decision-makers' individual diversity. Cognitive style is used as a variable to interpret the diversity on peoples' behaviors. Cognitive style is a constant and habitual personal pattern in the process of perception, memory and thinking, and is an individual diversity in the process of information organization as well. Since cognitive style can influence on both the way of thinking and the inner presentation of outside situation, we have reasons to say that there must be relationship between it and certain aspects of behavior. In previous studies on cognitive style, researchers seldom combined cognitive style with decision-making as research object like perception, learning, movement and morality. But we can see that emotion as a most active variable has received more and more attentions. You can find a large number of evidence in the psychological literature to prove the mood has a directly influence function to decision-making. As R. Hastie, a famous expert in decision-making field, said in Annual of Psychology, in this field there are 16 problems should be settled down in the future. Emotion is included.In this research, cognitive style and emotion are introduced as two variables to study on business managers' decision-making. It includes two experiments. The first one is focus on the effect of field-cognitive style on managers' decision-making. The result is the different cognitive style can lead to the different choice of strategies. The field-independent subjects' decisions depend more on the company's inside situation. In contrast, the field-dependent subjects prefer the strategies according to the social expectancy. The second experiment is about the emotional effects on the two groups, but there is no significant difference between them.