| The Olympic Games is a worldwide basis sports and the cultural grand meeting. The Olympic Games mascot art design esthetic culture research will be no doubt collided thoughts spark. Be placed on this kind of big literary communication platform. The artistic design is a comprehensive interdisciplinary discipline. It involves the society, the culture, the economy, the market, the science and the technology, even politics and so on. Its esthetic standard also changes along with these many factors. All these decided the Olympic Games mascot figure art design esthetic characteristic universally and multiplicative, and it is in one kind of dynamic change. Be a distinctive art design individual, its core idea, the appreciate of beauty culture difference, art design element characteristic, the effect of economical, will be explained that it owned design charm and the esthetic appeal. It is worth conducting thoroughly research.This article takes Olympic Games spirit and artistic design esthetic culture as background backing. It takes all previous Olympic Games mascot figures as argument foundation. Furthermore, the Olympics vision vivid system as the reference, has initially constructed the Olympic Games mascot figure art design esthetic culture theory frame. It has explained the essential factor in this frame. First of all, from the history, the author seeks the lucky and prays ideas that the Olympic mascot figure design emphasized, especially "the life" idea. Then, with the aid of the modern CI system design theory, the author found the Olympic Games mascot figure has modern art design characteristic. And then, with Dan's "the artistic philosophy" theory, the author research the different esthetic culture characteristic that the Olympic Games mascot figure displays. The research from these two angles: Olympic Games mascot figureart design core idea - "Olympic Games spirit", and Olympic Gamesdifferent ideas-"Olympic Games explanations". Last, the author explainedmany essential esthetic factors that the esthetic product shows. Emphasis discussed the Olympic Games mascot figure economy esthetic cultural characteristic. The research achievement has the reality guiding sense. |