Based On Consuming Psychology Pattern Under Our Country Cigarette Packing Design Research

China is one of major cigarette producers and consumers in the world.By the end of 2005, there are 203 cigarette's brands in Chinese tobaccoindustry. Among them, four brands'annual sales are over one million boxes.The asset of Chinese tobacco industry amounts to 328.264 billion Yuan.China has become the largest tobacco consumer with the most cigarettebrands in the world. The abundant brands available in the market provideChinese smokers with much more options which determines some brandssell good but others not. From psychological perspective, we know that anyconsumer's decision to buy or not to buy depends on analyzing his or herimpressions from products. The brands, package and advertisement aremajor factors to influence their decisions.In resent years, the cigarette packing design in china has made a verybig development. Some cigarette packing has gone far beyond manyinternational famous brand cigarettes packing level. But there are still manyproblems, first several cigarettes enterprises pursues luxurious cigarettepacking excessively, also the cigarette packing scale is increasingly high, sothat it creates the cigarette packing material to hold the extremely greatproportion in the product cost; Second, because of increasing use of themoney carton, the mirror surface paper, the aluminum foil which cannot bedegraded, and other non- environmental protection materials etc. day by day,these packing materials abandoned are hardly recycled ,degraded ,andgoing to cause the environmental pollution and the resources waste; Finallythe use of advanced materials reduce the packing machine speed and theefficiency. After China joins into the WTO, opening up to foreign countriesbecome larger and larger, with the FCTC signed, the cigarette filed is facingmany new opportunities, the new challenge, and the new task. Especiallythe signature of FCTC is going to influence the cigarette packing fieldprofoundly, and set a higher request to the trademark design, the printingcraft, the cigarette packing material and the mechanical device and so on.How does various cigarettes enterprise improve the cigarette packing,causes its both the increase product competitive ability, and conforms to the international tidal current and the legal laws and regulations, is a reality andan urgent issue which the cigarette enterprise must face.After researching the data from State Tobacco MonopolyAdministration, State Information Center, Development Research Center OfState Council P.R.China, National Bureau Of statistics of china,Simultaneously adopting the central massive industries database as well asthe massive materials that we carries on the market investigation to thecigarette filed, and with synthesizes composes using the quota and thequalitative analysis method becomes this essay. In this essay, I regard thedesigning of cigarette package as a bridge which links tobacco productswith their consumers. The first impression of the dressing of bridge willsimply determine the sale of cigarettes. The proper packaging will influencethe smokers'consumption mentality which nourishes consumption habits.The proper packaging will influence the smokers'consumption mentalitywhich nourishes consumption habits. One habits are formed, certainconsumption pattern will come up to attract certain group of consumers.The emergence of the pattern means this product had the fixed expensecommunity.In addition, there is a second"bridge"in the cigarette packing designresearch which is referring to the relationship problems between theconsumers'psychology and the cigarette packing design. In short, they havethe influencing power between each others by objective and subjectivedialectical relations. In this article, we will integrate the designmethodology and consumption psychology theory, knowledge and themethods, especially will carry on the analysis in synthesize these two kindof disciplines in the overlapping foundations, cigarette packing design,consumption, brand and the cultural influence, and after the cigarettepacking design subjective research will attempt to expand to marketingresearch and Chinese and foreign cigarette packing and advertisementcomparison research.