Analysis Of Chinese Corporate Profile Translation-From The Perspective Of Functionalist Approaches

With the rapid development of China's economy and the advance of globalization, China's corporations have more chances to communicate with foreign enterprises in the international market. Corporate profile plays an increasingly important role in the communication.Corporate profile has two major functions: informative and vocative. Due to this, its translation should be different from other types of text. Currently, word-for-word strategy is widely used in the corporate profile translation, failing to achieve the satisfactory effect. Research on corporate profile translation so far stays at the lexical and syntactic analysis and hardly provides any systematic guidance to translators in the field.This thesis will use functionalist approaches as the theoretical framework to study Chinese-English corporate profile translation. It aims to offer a new perspective in the study of corporate profile translation through a contrastive analysis of Chinese and English corporate profile. Relevant strategies, mainly"adaptation", are provided for translators to enrich their understanding of corporate profile and facilitate the reader-oriented translations.